OverviewIn this role, you will design and run the international marketing strategy for brand, sponsorships, hospitality, events, and budget management within Santander WM&I.;

You'll ensure brand consistency and impact across countries, coordinating internal teams, partners, and agencies.

You'll own sponsorship assets end-to-end, measure results, and optimize activations to support Private Banking and Beyond Wealth.

This is a cross-country, brand-forward role in a tech-enabled transformation.

Compensaciones / Beneficioshybrid work model learning resources including Santander Open Academy competitive rewards and performance bonus financial benefits (special banking conditions, loans, life insurance)

BeHealthy wellbeing program childcare and family-focused programs

ResponsabilidadesManage sponsorship assets end-to-end (SailGP, Formula 1, Golf, Nadal) and activate rights, visibility, content and experiences

Coordinate relationships between internal teams, properties, agencies, suppliers and ambassadors

Oversee calendars, deliverables, contracts, activations and on-site execution

Analyze initiative results and prepare reports to optimize future activations

Plan and coordinate hospitality programs (Augusta, Real Madrid box, F1, SailGP)

Manage invitations, guest relations, logistics, ticketing, accreditations and on-site support

Coordinate with commercial teams on attendee selection and objective alignment

Prepare and monitor the department budget, including forecasting, POs, invoicing and deviations

Coordinate agencies and suppliers with briefs, proposals, negotiations and QA quality checks

Identify efficiencies to optimize resources without impacting quality or brand





Drive SPB brand development and ensure consistent application across touchpoints

Act as Brand Guardian ensuring visual/verbal/experiential consistency per guidelines

Advise on brand usage and validate creative proposals across geographies

Coordinate creation or updating of brand tools and resources

Produce marketing materials for sponsorships, events, hospitality and other initiatives

Ensure timely delivery and quality of physical and digital materials

Manage end-to-end events from concept to post-event evaluation

Coordinate internal events to reinforce culture and awareness

Manage events with ambassadors ensuring planning, execution and value

Oversee production: concept, agenda, venues, guests, content, logistics, suppliers, execution, evaluation

Support cross-country implementation of brand identity across all channels

Requisitos principalesExperience coordinating with multiple internal and external stakeholders (Required)

End-to-end management of sponsorships, events, hospitality, marketing and brand communications (Required)

Ability to lead complex projects with multiple stakeholders, priorities and deadlines (Required)

English proficiency (high level spoken and written) for multinational coordination (Required)

Strong budget management skills (Required)

Negotiation skills (Required)

Agency and supplier coordination (Required)

Brand sensitivity and creative judgement (Required)

Ability to safeguard consistent brand identity (Required)

Soft skills: strategic mindset, attention to detail, execution excellence; strong communication, planning, influencing, problem-solving; proactive, independent work, anticipation of needs, flexibility

Strategic mindset

Attention to detail

Excellent communication

Budget management

Negotiation

Agency and supplier coordination

📌 Advertising & Content Marketing Manager (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte