Asegúrese de leer la descripción completa a continuación y, si confía en que cumple todos los requisitos, envíe su solicitud de inmediato.Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal.

About The

RoleJoin Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets.As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands-on with the analysis.

A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole? This role is based in our Barcelona office in Poblenou, with two office days per week (Mondays and Thursdays). Your impactGuide bidding and investment across brands.

Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growthLead experimentation and incrementality. Design and analyze channel tests, geo-split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty,



and turn results into recommendations on bidding and spendExplain performance and identify opportunities.

Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputsOwn the SEM analytics roadmap. Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. Balance statistical rigor with business needsYour Qualifications6+ years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomesAdvanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data modelsProven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitationsExperience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functionsClear communicator with technical and non-technical audiences, who is able to shape compelling data narratives through analysis and data visualizationNice to haveStrong understanding of marketing attribution and acquisition economics, including customer acquisition cost (CAC), LTV, ROAS, and paybackExperience with multibrand businesses, international markets,



or a two-sided marketplaceExperience with marketing mix modeling (MMM), customer LTV modeling, or transformation tools such as dbtExperience using AI tooling to move faster on routine work and to check your own reasoning.

You can also explain and defend every line of analysis you shipInterested?

Benefits Of Working At RoverLong-term incentive plan with a company performance-based cash payoutPension planPrivate medical insurance25 days PTOMeal allowance and versátil compensation plan (transport and nursery)Gym membership€450 to cover the costs associated with the adoption of a petAnnual €150 wellness reimbursementFlexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and timeGrab snacks, fresh fruit, in our kitchen to keep yourself goingRegular team activities, events, game nights, and moreDog-friendly officeCompensationIn the greater Barcelona area the first-year salary range is €57,020 - €69,115. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.xqysrnh We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

📌 Lead Data Analyst, Marketing (Barcelona)
🏢 Rover.Com
📍 Barcelona