OverviewAs Growth Product Manager, you drive user acquisition and activation strategy to accelerate growth across Wallapop's app and web platforms.

You'll partner with engineering, design, data, and marketing to optimize the funnel from signup to first 3 transactions.

You'll lead data-driven experiments to boost activation, conversion, and repeat purchases, aligning with marketing for paid and organic channels.

This role blends product and growth to transform onboarding and listing/buying flows at scale.

Compensaciones / BeneficiosGenerous learning budget of 2k per year

Private Health Insurance

Adaptable working hours + intensive Fridays

Relocation package + visa sponsorship (if applicable)

Gym & Wellness plan

26 holidays per year

ResponsabilidadesOwn the growth strategy for user acquisition and activation across web and app

Design, run, and analyze experiments to improve funnel conversion and engagement

Collaborate with engineering, design, data, and marketing to deliver growth initiatives

Align marketing performance with in-product experiences (SEO, SEM, Google Shopping, App Events Optimization)

Identify friction points in onboarding and listing/buying flows and drive improvements

Define and monitor metrics: activation rate,



conversion rate, cost per activated user, repeat transactions

Champion experimentation: rapid A/B testing, cohort analysis, iterative product improvements

Communicate learnings and results to product, marketing, and leadership teams

Requisitos principales5+ years as a Senior Product Manager in growth, activation, or conversion roles

Proven data-informed growth and funnel optimization experience

Strong analytical mindset with knowledge of growth metrics, attribution, and lifecycle funnels

Experience working with cross-functional teams (engineers, data scientists, designers, marketers)

Solid understanding of performance marketing and organic channels (SEO, paid search, app campaigns, social) and attribution models

Excellent communication and storytelling to influence stakeholders

Familiarity with A/B testing tools and analytics platforms (Amplitude, Mixpanel, Looker)

Interest in marketplaces, user behavior, and sustainable consumption cross-functional collaboration data-driven decision making clear communication and storytelling

A/B testing funnel optimization growth metrics and attribution models

📌 Principal Growth Product Manager - Barcelona
🏢 Wallapop
📍 Barcelona