Experteer Overview As a Senior Growth Data Analyst, you will own advanced analytics that shape multi-channel marketing investment and revenue growth. You'll bridge marketing tech, data engineering, and growth analytics to build scalable data models and MMM frameworks. Your work will empower cross-functional teams to measure impact, automate insights, and improve data quality across growth initiatives.

This role offers the chance to influence strategy with data-driven storytelling at scale. Compensaciones / Incentivos • Design, calibrate and maintain Marketing Mix Models to guide long-term media spend allocation • Architect scalable data models integrating multi-channel marketing, web, and product telemetry • Perform deep-dive analytics across acquisition channels to identify growth opportunities • Leverage AI tools to automate reporting workflows and accelerate insights • Design measurement for CRM/lifecycle events and attribution across activation, retention, and LTV • Own the full measurement stack including MMM, geo-lift testing,



and privacy-first event tracking • Collaborate with Marketing, Product, and Finance to align analytics with CAC and LTV • Establish data governance, documentation, and visualization standards Responsabilidades • Proven experience with MMM or incrementality testing • Strong marketing analytics knowledge (CAC, LTV, ROAS, multi-touch attribution) • Experience building production-grade data models and scalable analytics pipelines • Proficiency with BigQuery, DBT, and event streaming tools (RudderStack) • Comfort with AI-enabled analytics and automation to accelerate reporting • CRM and lifecycle analytics experience • Ability to translate data into strategic narratives for executives • Strong cross-functional collaboration and stakeholder management Requisitos principales • Remote Flexibility • 25 days paid vacation • Alan health insurance • Meal perk • Home office gear • Language learning (Spanish)

📌 Senior Marketing Data Analyst (Remote) (Barcelona)
🏢 Lodgify
📍 Barcelona