This job is with Puig , an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
The Opportunity Location: Barcelona
Language: English (mandatory)
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
Smarter investment decisions
Advanced performance measurement
Scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership:
You will lead a multidisciplinary team including:
Global Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
General Media Tracking Manager
You will build a strong center of expertise, combining:
Media analytics
Data governance & tracking
Data products
What you'll get to do 1.Media Data Strategy & Transformation
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long-term vision integrating: measurement
consumer understanding
AI-driven use cases

2.Advanced Measurement & Performance Excellence:
Lead end-to-end media measurement strategy, including: Attribution frameworks
Brand & performance measurement





Oversee econometric and advanced analytics approaches to: quantify marketing impact
optimize media investments
support budget allocation decisions

Drive the evolution towards holistic, cross-channel performance measurement
3.Media Data Ecosystem, Governance & Tracking
Define and enforce global media data standards, including: tracking frameworks (tagging, pixels, taxonomy)
KPI harmonization
data models across Paid / Owned / Earned

Ensure data quality, consistency, and scalability across all markets and platforms
Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem
4.Data Products & Scalable Activation
Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
Define roadmap, use cases, and prioritization based on business value
Ensure delivery of self-serve, high-quality analytics assets
Drive adoption of data solutions across brands and markets
5. Insight Generation & Business Impact
Transform complex analyses into clear, actionable business recommendations
Build strong narratives linking: media performance
consumer behavior
business outcomes

Act as a trusted partner for senior stakeholders on media investment decisions
6. Cross-functional Leadership & Stakeholder Management
Act as the key interface between Business, Media, Tech, Data,



and external partners
Collaborate with: Global & Local Marketing teams
Media agencies
Tools vendors
Data & Tech teams

Align stakeholders around a shared measurement and data vision
7.Team Leadership & Capability Building
Build and lead a high-performing team of media data experts
Develop capabilities across: advanced analytics
data product mindset
business translation of insights

Create a culture of excellence, ownership, and innovation
We'd love to meet you if you have Experience
12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross-functional programs
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus
Technical & Functional Expertise
Deep understanding of: Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...)
Media tracking & data collection (GA4, tagging, etc.)
Cross-channel measurement frameworks

Strong analytical background (econometrics, statistics, modeling)
Experience with: SQL / data environments (Big Query)
Data visualization tools (Tableau, Power BI, Looker)
Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills
Strategic thinker with strong business knowledge
Ability to translate complex data into impact for business stakeholders
Excellent communication and influencing skills
High capability to manage multiple projects and stakeholders simultaneously
Strong collaboration mindset across business and tech t

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona