We're partnering with a highly successful integral DTC consumer brand to appoint a Director of Performance Marketing. The Role Reporting closely to the founder and working alongside the CFO, you will take ownership of customer acquisition and performance marketing globally. Own a $60m+ annual paid media budget Take accountability for nCAC, acquisition volume and efficiency Lead a 15-20 person performance and creative organisation Oversee media buying, creative strategy and direct-response creative Reduce reliance on Meta and develop channels including TikTok and Amazon Audit the existing acquisition engine and determine what needs to change Build the structure,



processes and team required for the next stage of growth Work directly with the founder on growth strategy and investment decisions About You We're looking for a proven DTC performance marketing operator rather than a traditional corporate marketing leader. Personally managed significant eight-figure annual paid media budgets Scaled customer acquisition within a substantial DTC/eCommerce business Deep expertise in Meta and direct-response performance marketing Strong understanding of creative testing, hooks, offers and landing pages Experience building and leading high-performing media and creative teams A track record of improving acquisition performance when growth has plateaued Experience working successfully within a founder-led or entrepreneurial business This is a highly visible role with significant autonomy, budget and influence.

📌 Director of Performance Marketing (España)
🏢 Cranberry Panda
📍 España