10 nov
|
Jobgether
|
España
Our partner is looking for a Senior Product Marketing Manager based in Spain.
In this high-impact role, you will shape the market positioning and growth strategy of innovative video infrastructure solutions within the B2B technology sector. Working closely with Product, Marketing, Sales, and Engineering teams, you will drive strategic go-to-market initiatives and successful product launches. The position combines strategic leadership with hands-on execution, offering significant ownership over messaging, campaigns, and market development. You will also leverage AI-powered tools to optimize marketing workflows, competitive intelligence, and campaign performance in an international, collaborative environment.
AccountabilitiesDefine and own product positioning, market segmentation, competitive analysis, and messaging strategies across the product portfolio.
Develop and execute comprehensive go-to-market strategies for new product launches, including campaign briefs, messaging frameworks, and performance indicators.
Integrate AI-powered tools into marketing processes to improve research, competitive intelligence, content development, and campaign optimization.
Collaborate with Product, Sales, Marketing, and Engineering teams to translate technical capabilities into clear business benefits and differentiated value propositions.
Develop sales enablement materials, strategic narratives, and communication tools that support revenue generation and help commercial teams close opportunities.
Balance strategic leadership with hands-on execution, ensuring marketing initiatives remain aligned with business objectives and market opportunities.
Requirements:
At least 8 years of experience in Product Marketing, Growth Marketing, or a related role within the B2B technology sector, including a minimum of 2 years in a senior leadership or lead position.
Strong understanding of OTT streaming and video technologies, including live streaming, video-on-demand (VOD), and advertising technology (AdTech). Demonstrated experience developing product positioning, go-to-market strategies, competitive intelligence, and integrated marketing campaigns.
Excellent writing, storytelling, and communication skills, with the ability to create clear, differentiated, and persuasive messaging.
Hands-on mindset, combining strategic thinking with strong execution capabilities and a track record of delivering measurable marketing and growth outcomes.
Practical experience using AI tools in marketing workflows, with a strong interest in exploring new applications to improve efficiency and performance.
Strong cross-functional collaboration and stakeholder management skills, particularly when working with Product, Sales, Marketing, and Engineering teams.
Comfortable operating in an international, fast-paced environment with the ability to influence senior stakeholders and drive initiatives independently.
Benefits:
Adaptable working arrangements designed to accommodate individual circumstances and promote work-life balance.
Remote working opportunities within Europe.
Opportunities for continuous learning, professional development, training, and coaching.
Exposure to innovative video infrastructure technologies and the evolving streaming and media technology ecosystem.
📌 Sr. Product Marketing Manager (España)
🏢 Jobgether
📍 España