WHO ARE WE
Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan,procure, and execute road freight-every day, at the speed the industry demands.
We are 450+ people across European offices, working in product, engineering,commercial, and theteams that keep partners connected.
In ****, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems.
Our work alsofeatures inBCG'sState of AI in European Logistics— alongside the companies setting the pace for the industry.
Find out more about us:
ABOUT THE ROLE
Alpega is sharpening its marketing model and elevating brand into a standalone leadership function, central to driving top-of-funnel growth.
The mandate is to build the brand-house — a clear market positioning and a modular, ICP-based messaging framework — and turn it into a continuous, consistent awareness engine.
The Director also owns organic and branded demand, translating brand strength into relevant traffic that converts.
This is a build-and-lead role: establishing the foundations, raising Alpega's brand authority in its core markets, and developing a talented team.
It rewards equal parts strategic craft and the discipline to execute consistently over time.
What you need to do
Own and maintain the brand-house: positioning, value propositions, ICP-based messaging framework — the gating input for every campaign
Own product marketing: define value-proposition messaging, own market & competitive intelligence, and create and drive go-to-market campaigns for new products / features, together with Growth
Plan, build and run brand campaigns end-to-end on a continuous cadence — in close collaboration with Content & Creative to deliver fresh,



innovative ideas that make the brand stand out (executed via C&C; and Digital Channels)
Own organic social channels (LinkedIn, Facebook, etc.) — presence, content and community engagement
Build share of voice and brand authority through a continuous, consistent awareness cadence
Drive third-party communications — PR, media, external publications and endorsements — to expand share of voice
Run customer marketing — primarily sourcing customer testimonials and references to fuel brand proof and campaigns
Own organic & branded demand: branded search, organic MQL, and traffic quality (attract the right ICP)
Establish thought leadership via proprietary insight and analyst relations
Lead and develop the Brand team (brand & demand marketing, product marketing, comms, analyst relations)
Partner with Growth, Content & Creative and Digital Channels to turn the brand-house into campaigns and conversion
What success looks like
The brand-house is built, adopted across marketing, and gates every campaign
A continuous, consistent awareness cadence is live across core markets and channels, including organic social
Share of voice and brand authority are rising in core markets
Branded search and organic demand are on a clear upward trend
A credible thought-leadership presence is established (proprietary insight, analyst coverage, PR)
The Brand team is stable, capable and high-performing




Key Success Metrics
Share of Voice vs. key competitors in core markets
Branded search volume
Organic MQL volume
Organic traffic-to-lead conversion rate (traffic quality)
Social reach & engagement growth
WHAT WE LOOK FOR IN YOU
Need-to-haves
10+ years in B2B marketing, including 4+ years leading a brand or marketing function with direct team management
B2B SaaS experience (hard requirement) — ideally platform or subscription businesses
Demonstrable track record building a brand/messaging framework (positioning + ICP messaging) and executing it into sustained, multi-channel campaigns
Has owned organic & branded demand and can evidence the brand-to-pipeline/MQL link
Strong craft in positioning, value proposition and ICP-based messaging
Strong analytical mindset — spots the gaps between brand ambition and reality and translates them into concrete plans and projects
Highly structured and organized — brings rigor, prioritization and follow-through to execution
Proven people leadership: built, led and developed marketing teams across multiple markets
Experience running brand and organic social across multiple European markets
Fluent English C1 or above
Nice-to-haves
Logistics / transport / supply-chain or marketplace / network-business background
Analyst-relations and PR experience
Experience operating AI-assisted content and production models
Additional European languages / cross-cultural campaign experience across EU markets
WHAT WE OFFER YOU
Permanent contract
Work model:hybridwith 3 days in the office
23 days of holidays a year + your birthday day off
Health insurance
Allowance
Grow andlearningopportuni

📌 Diretor Of Brand (Barcelona)
🏢 Alpega
📍 Barcelona