BAT is evolving at pace into a global multi-category business.
Our purpose is to create A Better TomorrowTM by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey
Tomorrow can't wait, let's shape it together.
British American Tobacco Spain has an exciting opportunity for a Global Graduate Programme **: Marketing in Madrid
Madrid | 18 months | 3 rotations
Start your marketing career with three rotations, real business responsibility and support from a coach and mentor.
Over 18 months, you will build experience across brand, category and commercial activation while working with teams across Western Europe.
BAT is evolving at pace into a global multi-category business.
Our purpose is to create A Better TomorrowTM by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey
Tomorrow can't wait, let's shape it together.
British American Tobacco has an exciting opportunity for a Graduate in Madrid.
Join our 18-month Global Graduate Programme in Marketing and build experience across three business rotations.
From your first weeks, you will contribute to live commercial projects, work with colleagues across functions and markets, and develop your understanding of brand, category, consumer and activation strategy.
You could support a brand plan, analyse consumer and competitor trends, or help a commercial team improve how a campaign is activated.
Alongside real responsibility, you will receive structured development, support from a coach and mentor, and access to a global graduate network.
Each graduate will experience a unique experience, shaped around business priorities and your development needs.




To give you an idea of the type of work you will be doing, previous placements have included:
Supporting brand, category and commercial activation plans
Analysing of consumer, customer, competitor and market insights
Supporting the development, implementation and evaluation of commercial initiatives
Presenting insights and recommendations to local or regional stakeholders
Contributing to cross-functional and cross-market projects across Europe
You will not be doing this alone.
A dedicated coach and mentor will support your development, alongside structured learning and a global network of fellow graduates.
In addition to this, you will get the opportunity to attend our International Grad Academy where you will collaborate in person with BAT graduates from around the world.
By the end of the programme, you will have built the commercial, strategic and leadership capabilities needed to take the next step in your career with BAT.
What are we looking for?
Requirements
You are interested in developing an international career in
Trade Marketing and Marketing
.
You have recently graduated with a
Bachelor's or Master's degree
, preferably in
Business Administration, Marketing, Commerce, or a related field
.
You are
motivated, ambitious, and proactive
, with a strong willingness to learn
You are open to




international experiences and mobility opportunities.
You are
fluent in English
and Spanish.
What it takes to succeed:
Strong numerical and analytical skills, with the ability to identify trends, patterns and insights from large and complex data sets.
The confidence and communication skills to translate complex analysis into clear, actionable recommendations for senior partners.
A proactive, self-motivated approach, with the ability to work independently and take ownership of delivering results.
Consistently demonstrates curiosity by investigating the 'why' behind data, behaviours, and business outcomes.
A genuine interest in FMCG, consumer behaviour, and broader business trends, using external insights to strengthen commercial understanding and decision-making.
Flexibility and willingness to travel across Western Europe as required.
What you'll get
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, , and a flexible holiday plan with additional incentives
Access to General Graduate training programmes, digital learning platforms, and tailored development experiences designed to strengthen your leadership skills and accelerate your professional growth.
Dedicated support from both a coach and mentor, helping you accelerate your development, expand your network, and navigate your career with confidence throughout the programme.
Next Steps
The program will officially start on ** – selected candidates that meet the requirements below will be invited to participate in an assessment center in our office, in January **.

📌 Global Graduate Programme Marketing (Madrid)
🏢 British American Tobacco
📍 Madrid