Experteer Overview In this role you will lead HOKA's Iberia brand strategy and marketing plans, translating global direction into culturally resonant campaigns that boost awareness and market share.
You'll manage a local team and collaborate with commercial, regional, and agency partners to deliver integrated 360 campaigns across Spain, with Madrid as a core hub.
You will drive trade, DTC, and partnerships while optimizing the marketing budget.
This is an opportunity to shape a high-impact Iberian market with a focus on running, outdoor, and lifestyle categories.
Compensaciones / Beneficios • Develop and execute locally relevant, integrated marketing plans for Iberia to grow awareness and brand affinity.
• Lead 360-degree campaigns around key sports, cultural moments, focusing on Madrid and Barcelona, aligned with Global/EMEA priorities.
• Drive trade marketing, community and DTC programmes to create standout retail activations and enhance consumer experiences across channels.
• Manage strategic partnerships, agencies, retail accounts, and local marketing budget; use insights and performance data to guide investment and optimize activity.
• Lead,



coach and develop the local marketing team with clear priorities and cross-functional alignment across local and EMEA teams.
Responsabilidades • Marketing experience in consumer lifestyle, sport, fashion or related sector with proven country-specific strategy and 360-degree campaign execution.
• Experience leading and developing teams with strong stakeholder management, influencing, negotiation, budget management and organizational skills.
• Strong knowledge of the Spanish consumer and cultural landscape; running category knowledge preferred.
• Bachelor in Brand Marketing or related field (or equivalent experience); native Spanish and fluent English; Portuguese is a plus.
• Office-based in Madrid with periodic travel.
Requisitos principales • Competitive pay and bonuses • Generous holidays and time off • Discounts and volunteering opportunities • Growth and development programs including Global Mentorship Programme • Hybrid u**** Versátil Working Environment • Equal employment opportunity and inclusive culture

📌 Senior Manager, Marketing (Madrid)
🏢 Deckers Outdoor
📍 Madrid