OverviewIn this role, you will design and run the international marketing strategy for brand, sponsorships, hospitality, events, and budget management within Santander WM&I.;
You'll ensure brand consistency and impact across countries, coordinating internal teams, partners, and agencies.
You'll own sponsorship assets end-to-end, measure results, and optimize activations to support Private Banking and Beyond Wealth.
This is a cross-country, brand-forward role in a tech-enabled transformation.
Compensaciones / Beneficioshybrid work model
learning resources including Santander Open Academy
competitive rewards and performance bonus
financial benefits (special banking conditions, loans, life insurance)
BeHealthy wellbeing program
childcare and family-focused programs
ResponsabilidadesManage sponsorship assets end-to-end (SailGP, Formula 1, Golf, Nadal) and activate rights, visibility, content and experiences
Coordinate relationships between internal teams, properties, agencies, suppliers and ambassadors
Oversee calendars, deliverables, contracts, activations and on-site execution
Analyze initiative results and prepare reports to optimize future activations
Plan and coordinate hospitality programs (Augusta, Real Madrid box, F1, SailGP)
Manage invitations, guest relations, logistics, ticketing, accreditations and on-site support
Coordinate with commercial teams on attendee selection and objective alignment
Prepare and monitor the department budget, including forecasting, POs, invoicing and deviations
Coordinate agencies and suppliers with briefs, proposals, negotiations and QA quality checks
Identify efficiencies to optimize resources without impacting quality or brand




Drive SPB brand development and ensure consistent application across touchpoints
Act as Brand Guardian ensuring visual/verbal/experiential consistency per guidelines
Advise on brand usage and validate creative proposals across geographies
Coordinate creation or updating of brand tools and resources
Produce marketing materials for sponsorships, events, hospitality and other initiatives
Ensure timely delivery and quality of physical and digital materials
Manage end-to-end events from concept to post-event evaluation
Coordinate internal events to reinforce culture and awareness
Manage events with ambassadors ensuring planning, execution and value
Oversee production: concept, agenda, venues, guests, content, logistics, suppliers, execution, evaluation
Support cross-country implementation of brand identity across all channels
Requisitos principalesExperience coordinating with multiple internal and external stakeholders (Required)
End-to-end management of sponsorships, events, hospitality, marketing and brand communications (Required)
Ability to lead complex projects with multiple stakeholders, priorities and deadlines (Required)
English proficiency (high level spoken and written) for multinational coordination (Required)
Strong budget management skills (Required)
Negotiation skills (Required)
Agency and supplier coordination (Required)
Brand sensitivity and creative judgement (Required)
Ability to safeguard consistent brand identity (Required)
Soft skills: strategic mindset, attention to detail, execution excellence; strong communication, planning, influencing, problem-solving; proactive, independent work, anticipation of needs, flexibility
Strategic mindset
Attention to detail
Excellent communication
Budget management
Negotiation
Agency and supplier coordination

📌 Advertising & Content Marketing Manager (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte