Experteer Overview In this role you own the SkinCeuticals Brand.com, driving online growth, brand equity, and premium dermocosmetic positioning.
You work with cross-functional partners to align launches, campaigns, and content with marketing and medical trade plans, while optimizing performance, UX, CRM, and trade profitability.
You will shape the D2C roadmap, run performance media, and elevate organic reach and conversion.
This is a hands-on role with real impact from day one in a globally recognized dermocosmetics company.
Compensaciones / Incentivos
• Own the SkinCeuticals Brand.com commercial roadmap and coordinate launches, sampling campaigns, and brand animations with marketing and medical trade plans
• Manage direct performance media across paid search and paid social, testing formats with agency partners to maximize ROAS
• Enhance site visibility and organic reach via technical SEO and credible skincare content strategies
• Collaborate with CRO specialists to optimize user journeys, site navigation, and mobile checkout speed
• Drive full-funnel retention through automated CRM journeys,



loyalty programs, and repeat-purchase initiatives
• Lead monthly trade performance reviews, tracking conversion, AOV, and LTV against targets while handling promotional trade-offs under deadlines Responsabilidades
• D2C Strategy Design: experience steering direct e-commerce operations, merchandising calendars, and profitable digital growth
• Digital, E-Com u***
* Media Performance Management: strong command of web analytics and transactional media measurement across search and social channels
• Online Consumer Experience Design: auditing user journeys, testing conversion hypotheses, protecting premium online brand codes
• CRM Techniques: building consumer segmentation, lifecycle workflows, and retention campaigns
• Search Techniques: understanding SEO and content structure to drive qualified organic traffic
• Complexity Management: ability to manage stakeholder relationships effectively Requisitos principales •

📌 Direct Ecommerce (Madrid)
🏢 L'Oreal
📍 Madrid