Marketing Activation in EMEA is responsible for bringing our brands and strategies to life across the region, translating integral to regional marketing priorities into impactful, locally relevant consumer and customer experiences. The purpose of this position is to support commercial planning and execution for Trading Cards portfolio, delivering against revenue and margin targets within established strategic guardrails.
Support development and execution of AOP and A&P; plans by market, aligned to global and regional targets.
Translate regional direction into market-level commercial plans and priorities.
Identify risks and opportunities and implement actions to support business performance across geographies.
Manage relationship with external partners to ensure best-in-class marketing and commercial execution.
Support pricing and assortment decisions in line with global price architecture and defined frameworks.
Analyse pricing and promotional performance and recommend optimisations.
Support the execution of marketing plans by market in collaboration with media and PR teams (toy & franchise).
Partner with Execution and Sales teams to ensure effective delivery in market.
Partner with Sales and Supply Chain teams to support demand planning and forecast alignment.
Monitor sell-through, inventory,



and overall market performance.
Analyse performance data and elevate insights (competition, retail, consumer trends).
Provide input to Global Brand Teams on brand strategy, product development, and marketing plans.
5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy, or a related area is preferred.
~ Strong commercial and business ownership mindset, with the ability to take accountability and drive results.
~ Strong analytical capabilities, with a data-driven approach to decision-making.
~ Proven ability to track performance, identify opportunities or challenges, and develop effective solutions.
~ Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
~ Fluency in English is required.
~ Previous experience managing a Trading Cards and/or Collectibles portfolio would be highly advantageous; Spanish, French, German, and/or Italian language skills would be an advantage
Participation in Mattel Incentive Plan (MIP) with the target of15%of base salary, payout is determined by company and individual performance results
~Hybrid working set-up
~ Access to Wonest, Modern Health, Headspace, and Maven Health insurance
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📌 Associate marketing manager for trading cards (Barcelona)
🏢 Mattel EMEA
📍 Barcelona