AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Purpose Statement Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visitsplacing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.



Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey. Optimize channel mix for Marketing and cross-functional campaigns.

Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams. Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM. Develop and propose marketing inputs to the Brand Plan with a patient-centric focus.

Qualifications Bachelor's Degree or equivalent. Marketing or sales experience, ideally with a diverse background across healthcare. Digital knowledge and experience Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives. English language proficiency verbally and in writing (for all non-English speaking countries) Preferred Master's degree and/or specific marketing qualifications

📌 Associate Brand Manager Parkinson (Madrid)
🏢 Abbvie
📍 Madrid