Location: Marbella, Málaga, Spain

Employment Type: Full-time | On-site (Monday–Friday)

About the Role

We are seeking a results-driven, analytical, and technically skilled Paid Media & SEO/GEO Specialist with proven experience in digital advertising, search engine optimisation, and AI-powered marketing tools and technologies.

Working directly under our Digital Marketing Specialist, you will manage the day-to-day execution, monitoring, and optimisation of paid media campaigns, while supporting our SEO and Generative Engine Optimisation (GEO) strategies to strengthen our visibility across traditional search engines and AI-powered platforms.

The adecuado candidate will strongly understand how artificial intelligence is transforming digital marketing, with practical experience leveraging AI tools for campaign optimisation, keyword research, content optimisation, performance analysis, and workflow automation.

This is a hands-on, execution-focused role suited to someone who combines technical expertise, analytical thinking, and an AI-first mindset to identify opportunities, improve digital performance, and deliver measurable results.

Key Responsibilities

Paid Media Management & Optimisation

- Manage, monitor, and optimise paid advertising campaigns across Google Ads, and other relevant digital advertising platforms.
- Execute performance-driven campaigns focused on lead generation, qualified traffic, and conversions.
- Conduct keyword research, audience targeting, remarketing, and A/B testing to continuously improve campaign performance.
- Leverage AI-powered advertising tools and automation to enhance campaign efficiency, targeting, bidding strategies, and overall performance.
- Monitor advertising budgets, analyse campaign results, and optimise spend to maximise return on investment.
- Track and report on key performance indicators, including CPC, CPL, CPA, CTR, and conversion rates.
- Work closely with the Digital Marketing Specialist to execute paid media strategies aligned with business objectives.

SEO & Generative Engine Optimisation (GEO)

- Support the implementation and ongoing optimisation of on-page, off-page, and technical SEO strategies across multiple company websites.
- Conduct keyword research, competitor analysis, technical audits, and search performance assessments to identify opportunities for organic growth.




- Implement GEO best practices to improve brand visibility, relevance, and discoverability across AI-powered search platforms, including ChatGPT, Google AI Overviews, Perplexity, and other emerging technologies.
- Optimise website content, metadata, internal linking, structured data, and site architecture for both traditional search engines and AI-driven discovery.
- Utilise AI-powered SEO and content analysis tools to identify search trends, content gaps, and optimisation opportunities.
- Monitor organic search performance, keyword rankings, AI search visibility, and website traffic using relevant analytics and SEO platforms.

AI Integration & Marketing Automation

- Actively integrate AI-powered tools and technologies into daily digital marketing activities to improve efficiency, accuracy, and performance.
- Utilise generative AI tools for keyword research, content optimisation, campaign development, competitive analysis, and performance reporting.
- Identify opportunities to automate repetitive marketing processes, reporting workflows, and data analysis tasks.
- Research, test, and implement emerging AI marketing tools and technologies that can enhance paid media, SEO/GEO, and overall digital performance.
- Collaborate with the Digital Marketing Specialist to continuously improve existing workflows through AI-driven solutions and automation.

Website & Landing Page Optimisation

- Assist with the creation, maintenance, and ongoing optimisation of landing pages across multiple company websites and digital platforms.
- Support website updates, content implementation, and technical improvements in collaboration with the wider marketing team.
- Ensure landing pages are optimised for paid advertising campaigns, SEO/GEO, mobile responsiveness, user experience, and lead generation.
- Conduct A/B testing and conversion rate optimisation (CRO) initiatives to improve landing page performance.
- Identify and troubleshoot website performance issues, tracking discrepancies, and basic technical SEO problems.




- Leverage AI-powered tools to support website content optimisation, user experience improvements, and conversion performance.

Performance Analysis & Reporting

- Monitor and analyse paid media, organic search, AI search visibility, and website performance.
- Maintain accurate conversion tracking and reporting through Google Analytics 4, Google Tag Manager, Google Search Console, and other relevant platforms.
- Develop and maintain performance dashboards and reports using tools such as Looker Studio.
- Use AI-assisted data analysis to identify trends, uncover performance insights, and recommend actionable improvements.
- Provide regular performance updates and optimisation recommendations to the Digital Marketing Specialist.

Requirements

- Proven professional experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.
- Strong understanding of SEO principles, including technical and on-page optimisation.
- Familiarity with GEO and the evolving role of AI-powered search.
- Experience using Google Analytics 4, Google Tag Manager, Google Search Console, and relevant SEO tools such as SEMrush or Ahrefs.
- Experience working with content management systems such as WordPress or similar platforms.
- Understanding of conversion tracking, campaign attribution, and performance reporting.
- Strong analytical skills, attention to detail, and the ability to manage multiple campaigns and digital projects simultaneously.
- Excellent organisational skills and a proactive, solution-oriented approach.
- Professional proficiency in English, both written and spoken.
- English and/or Spanish proficiency

Additional Skills That Would Be an Advantage

- Experience in luxury real estate, property development, or other high-value lead generation industries.
- Knowledge of conversion rate optimisation (CRO).
- Familiarity with HTML, CSS, and basic website troubleshooting.
- Experience with Looker Studio, CRM integrations, and marketing automation.

Location & Availability

This is a 100% on-site position at our Marbella office.

Applicants must

- Currently reside in Málaga province, Spain.
- Be able to commute independently to our Marbella office.
- Be available to work full-time, Monday to Friday, from our office.

How to Apply

Apply through LinkedIn with your updated CV or send an email to [email protected]

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