Sécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide. La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes. For the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing & Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team. General objectives:
* Drive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales.
* Develop and maintain marketing and sales materials for existing and new products and applications.
* Develop product marketing communication using various communication channels to promote ESS and its respective products.
* Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
* Provide marketing inputs and product communication materials to support Product Line Managers and Sales.

Key responsibilities




* Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager.
* Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities
* Develop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content.
* Collect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers.
* Develop product training materials with Product Line Managers and support training for the worldwide Sales network.
* Maintain product documentation for intranet and corporate purposes.
* Coordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team.
* Develop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities.
* Contribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials.
* Support the continuous improvement of ESS sales enablement tools and materials,



helping ensure that Sales teams have up-to-date product messaging, training and communication.
* Further education in industrial product marketing
* Degree in marketing, communications, business or a technical field; equivalent professional experience will also be considered.
* Ability to understand electronic products and translate technical information into clear customer-facing content.
* Solid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment.
* Experience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams.
* Experience coordinating projects and stakeholders across different countries or functions.
* Experience in product marketing, marketing communications or sales enablement for technical products.
* Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
* Interest and ability to understand DC and AC power systems and corresponding product needs.
* Excellent project management, organizational and problem-solving skills.
* Excellent written and verbal communication and presentation skills.
* Ability to translate technical information into clear marketing messages and customer benefits.
* Proven ability to think creatively, identify and resolve problems.
* Experienced to work under pressure and meet deadlines.
* Proficiency in MS-Office programs. We fosterflat hierarchiesanddirect communication, enabling quick decisions and strong collaboration across all levels. xcskxlj You'll be trusted with real responsibility and encouraged t

📌 Senior Product Marketing (Madrid)
🏢 Confidential
📍 Madrid