Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses 'go beyond'.

With great ambitions driving us forward, we can't say we've got this whole thing figured out. We're looking for a Senior Integrated Campaign Manager, Brand & GTM to join our Integrated Marketing team at Pleo. In this role, you'll help architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major brand marketing strategy and campaigns and be part of turning brand strategy, positioning, and creative concepts into operational GTM blueprints as we scale our multi-segment (SMB, Mid-Market, Enterprise) reach across 6 key European markets.

If you're excited about high-visibility, full-funnel orchestration and balancing long-term brand equity building with full-funnel conversion, and are passionate about integrated brand and GTM marketing in high-growth B2B SaaS, then this is the opportunity for you! Please bear in mind this role is a temporary contract of 1 year. You'll report to our Director of Integrated Marketing and work closely with teams in Brand Marketing, Digital, Field/Events, Content, PR, Product Marketing (PMM), Marketing Ops, Data, and Sales/Growth channels.

Our team is highly collaborative and dedicated to bridging top-of-funnel brand awareness with lower-funnel acquisition, ensuring every campaign moment translates into market salience, customer engagement, and measurable business impact. You'll also have the chance to partner with teams across country teams, local market stakeholders, Sales Leadership, SDRs, and Field squads to ensure success. As a Senior Campaign Manager, you will: Integrated GTM Architecture & Strategic Planning : Translate the overarching brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market,



and Enterprise segments, architecting campaign flighting and distribution models across 6 European markets.

Own and author comprehensive Integrated Campaign Master Briefs, leading the operational rhythm of cross-functional squads to execute multi-channel strategies (OOH, Paid Social, VIP activations, Digital, ABM) on time and within scope. Partner with country teams and local market stakeholders to ensure master campaign frameworks balance integral consistency with local relevance and execution precision.

Strategic Brand Partnership & Enablement : Serve as the strategic execution peer to the Brand Marketing Lead, while partnering with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with the stories, tools, and campaign momentum needed to capitalize on campaign-generated intent.

Campaign

Operations, Budget & ROI Accountability : Maintain and protect the integrated campaign master calendar, manage and allocate the multi-country integrated campaign budget, and partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact. Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise). High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches.

Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation.





Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI. A background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS. You are uncomfortable navigating data, campaign flighting performance, budget allocations, and downstream pipeline attribution alongside brand metrics.

We can hire on a hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations. Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).

For our Team, we offer both hybrid and fully remote working options We use MyndUp to give our employees access to free mental health and well-being support with great success so far A 30-minute chat with our Talent Partner to discuss the role and your background. A 45 minute chat to deep dive into your experience We will send you a take home test and invite you to present during a 60 minute team interview. A final interview with a senior leader Some of the key reasons why previous candidates didn't make it past the application screening stage include: CV writing and content: we receive a lot of CVs, and many of them are AI-generated.

English first. Since it's our company language, please submit your application in English. To keep things running smoothly, we only accept applications through our system—our support team can't pass on calls or emails.

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📌 Senior Campaign Manager (Temp Contract) (Badajoz)
🏢 Pleo
📍 Badajoz