Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.
Help shape the next stage of Lodgify’s growth by turning marketing data into smarter investment decisions. As our Senior Marketing Data Analyst, you’ll partner with Acquisition stakeholders along with other Data peers to uncover what drives customer acquisition, test new opportunities, and influence where we invest next—seeing your insights move from analysis into action. You'll own advanced analytics frameworks end-to-end, mentor peers, and set the standard for data quality across the marketing organisation.
We'd love for you to be based in Barcelona, but we're open to remote candidates across Europe.
Channel performance and acquisition insights: Analyse paid search, paid social and organic acquisition performance to identify opportunities, explain changes and recommend actions that improve acquisition efficiency.
Marketing experimentation: Drive experimentation to evaluate channel impact and help calibrate marketing investments.
Marketing data products: Collaborate with Data Engineering to co‑own trusted data products that bring together multi‑channel marketing performance, web and product telemetry into a unified source of truth. Develop and improve acquisition measurement approaches, combining attribution and experimental evidence to support channel‑level decisions. Partner with technical owners on tracking requirements and data validation.
Data storytelling and decision support:
Turn complex analysis into clear narratives and visualisations that help marketing stakeholders understand performance and act on the findings. Use AI tools to accelerate analysis and automate recurring reporting, while maintaining appropriate checks on accuracy and interpretation. Data quality and self‑service: Work with Data Engineering to improve data reliability and make trusted acquisition insights accessible through self‑service analytics.
Hands‑on marketing analytics experience, with a strong understanding of acquisition metrics such as CAC and ROAS.
Experience using experimentation such as geo‑testing and incrementality testing to evaluate marketing performance and inform decisions.
Experience building reliable analytical datasets and data products in partnership with Data Engineering. Familiarity with data modelling, event streaming and self‑service analytics tools such as dbt, RudderStack and Omni—or comparable technologies. Sound judgement when working with incomplete or noisy data, including distinguishing correlation from causation. Familiarity with Marketing Mix Modeling.
Remote Flexibility : The freedom to work from home any day that works for you.
Time to Recharge : 25 working days of paid vacation and Jornada Intensiva in August..
Alan Health Insurance : Premium health, dental, and mental health support via Alan.
Meal Perk : €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office. Tax‑Free Savings : Increase your take‑home pay by using Adaptable Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).
Home Office Gear : We provide a table, ergonomic chair, and monitor for your home setup.
Social Life : Daily office breakfast and monthly team events Benefits offered may differ based on the type of contract that is issued