About the job

Make trust visible

Clínica AYA is a premium dental clinic in Madrid caring for an international community: expats, families and professionals who are far from home and need a dentist they can trust. We believe trust isn’t built by a logo. It’s built by people: the doctors who sit with each patient, explain every option and stand behind their work.

That’s why this role is different. We’re not looking for someone to run a brand account. We’re looking for someone to help our doctors become recognised, trusted voices in their specialties, and to turn that collective expertise into the voice of AYA.

Your mission

Build the personal profiles of our doctors on Instagram, LinkedIn and TikTok, and make them the engine that feeds the clinic’s brand. Every doctor’s content strengthens AYA, and AYA’s platform amplifies every doctor.

Your role

- Work one-to-one with each doctor to define their positioning, tone of voice and content pillars: specialty, education, cases, behind the scenes, opinion.
- Plan and run a content calendar for each doctor and for the clinic, so the two reinforce each other instead of competing.
- Capture content in the clinic, including short interviews, reels, treatment explainers and day-in-the-life pieces. A key part of the job is turning 30 minutes of a doctor’s time into a week of content.
- Write captions, scripts and LinkedIn posts in English and Spanish. Ghostwrite where needed while keeping each doctor’s authentic voice.
- Repurpose doctor content into brand assets: carousels, blog articles, FAQs, website and ad creative.
- Manage the community: comments, DMs, collaborations with other professionals and patient UGC.



Route patient enquiries to our front desk.
- Make sure all content complies with health advertising rules, professional codes of ethics, and patient consent and data protection (GDPR).
- Measure what matters: reach, follower growth, profile visits and, above all, patient enquiries generated. Report monthly.
- Stay up to date with platform trends, formats and tools, including AI tools for editing and production.

Your profile

- 2+ years creating social media content, ideally building personal brands for professionals such as doctors, lawyers, founders or creators.
- Excellent written English and fluent Spanish. Other languages are a plus.
- You shoot and edit short-form video yourself (phone plus CapCut, Premiere or similar). No production team needed.
- Comfortable directing people who aren’t natural on camera, and making them look their best.
- Organised, autonomous and discreet, with good judgement about what is and isn’t appropriate in healthcare.
- Experience in healthcare, aesthetics or wellness is a plus.

What we offer

- A small team where your work is visible from day one and has a direct impact on the clinic’s growth.
- Real creative ownership: you build the system, you don’t just execute it.
- Direct access to experienced clinicians and real clinical stories.
- [Contract type, hours and salary range]
- Based at our clinic on Av. Brasil, Madrid [on-site / hybrid].

How to apply Send us your portfolio with 2–3 profiles you have helped grow, plus a short note answering this: how would you turn one 30-minute session with a dentist into a week of content?

We welcome applications from people of all backgrounds, perspectives and experiences.

📌 Social Media Manager (Madrid)
🏢 Clinica AYA
📍 Madrid