At Johnson monitor spend, commitments, forecasts and return on investment.
* Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes.
* Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting.
* Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist.
* Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders.
* Maintain alignment with Integral and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements.
Required qualifications and experience * Masters's degree in marketing, business, communications, life sciences or a related discipline.
* Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management.
* Demonstrated experience managing websites, email campaigns, paid media and search advertising.
* Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs.
* Strong analytical skills and the ability to turn campaign data into clear optimisation decisions.
* Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment.
* Ability to travel within EMEA for key country meetings, congresses and business reviews.
Preferred qualifications and experience * MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience.
* Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics.




* Experience supporting product launches and highly regulated promotional review processes.
* Additional European language capability.
Measures of success * Integrated campaigns are delivered on time, on budget and with clear country adoption.
* Website, email, search and advertising activity generate measurable engagement and qualified commercial action.
* Campaign investment is transparently prioritised across countries and channels.
* Congress activity is connected to pre-event demand generation and post-event follow-up, not managed as a stand-alone tactic.
* Country teams have clear, reusable toolkits and consistent regional direction.
Required Skills: Preferred Skills: AI Judgement Integration, Brand Marketing, Brand Positioning Strategy, Collaboration, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking The anticipated base pay range for this position is: Benefits: In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees' and companies' performance of the previous calendar year, or sales commissions.
Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health.
We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location's eligible dependents - can participate in several insurance plans.
For more information, visit Employee benefits | Supporting well-being

📌 Emea Ice Marketing Specialist (Barcelona)
🏢 Johnson & Johnson
📍 Barcelona