OverviewIn this role you will define and drive Vueling's three-year Commercial Strategy and annual roadmap, aligning revenue, channels and market plans across B2C and B2B.
You will translate corporate objectives into strategic initiatives and measurable targets, leading cross-functional programs with Sales, Distribution, Marketing, Digital and Customer Experience.
You will apply data-driven insights and AI-enabled approaches to improve commercial performance and decision-making.
This is an opportunity to shape growth in a top European airline with a strong focus on innovation and collaboration.
ResponsabilidadesDefine and maintain the three-year Commercial Strategy and annual roadmap with channel objectives and market plans.
Translate corporate objectives into strategic initiatives, business plans and measurable commercial targets.
Coordinate initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience.
Lead cross-functional strategic projects including new product launches and channel development.
Conduct market analysis, customer research and competitive benchmarking to identify opportunities and risks.
Develop business cases, financial models, scenario analyses and strategic recommendations.
Establish governance frameworks and prioritisation processes for commercial initiatives.
Monitor initiatives,



track KPIs and provide performance updates to senior leadership.
Collaborate with Finance, Network Planning, Transformation, Data & Technology and other functions for alignment.
Manage relationships with external stakeholders including IAG Strategy, agencies and partners.
Identify, assess and support new business models and revenue-generating opportunities.
Prepare and present executive-level recommendations to Commercial Leadership Team.
Requisitos principales5 to 8 years in Commercial Strategy, Corporate Strategy, Management Consulting, Revenue Management or similar analytical roles.
Proven experience leading cross-functional initiatives with multiple stakeholders.
Experience using AI tools and methodologies to improve processes and performance.
Strong track record of business cases, strategic analyses and executive-level recommendations.
Ability to influence stakeholders in matrix organisations without direct authority.
Proven ability to translate strategy into actionable roadmaps and execution plans.
Experience solving complex and ambiguous business challenges with structured problem solving.
Exposure to aviation, travel, e-commerce, digital businesses or consulting is advantageous.
Cross-functional leadership
Executive storytelling
Stakeholder management
Financial modelling
Forecasting and scenario analysis
Data-driven decision-making

📌 Commercial Strategy Manager (España)
🏢 Vueling Airlines
📍 España