OverviewAs Growth Product Manager, you drive user acquisition and activation strategy to accelerate growth across Wallapop's app and web platforms.
You'll partner with engineering, design, data, and marketing to optimize the funnel from signup to first 3 transactions.
You'll lead data-driven experiments to boost activation, conversion, and repeat purchases, aligning with marketing for paid and organic channels.
This role blends product and growth to transform onboarding and listing/buying flows at scale.
Compensaciones / BeneficiosGenerous learning budget of 2k per year
Private Health Insurance
Adaptable working hours + intensive Fridays
Relocation package + visa sponsorship (if applicable)
Gym & Wellness plan
26 holidays per year
ResponsabilidadesOwn the growth strategy for user acquisition and activation across web and app
Design, run, and analyze experiments to improve funnel conversion and engagement
Collaborate with engineering, design, data, and marketing to deliver growth initiatives
Align marketing performance with in-product experiences (SEO, SEM, Google Shopping, App Events Optimization)
Identify friction points in onboarding and listing/buying flows and drive improvements
Define and monitor metrics: activation rate,



conversion rate, cost per activated user, repeat transactions
Champion experimentation: rapid A/B testing, cohort analysis, iterative product improvements
Communicate learnings and results to product, marketing, and leadership teams
Requisitos principales5+ years as a Senior Product Manager in growth, activation, or conversion roles
Proven data-informed growth and funnel optimization experience
Strong analytical mindset with knowledge of growth metrics, attribution, and lifecycle funnels
Experience working with cross-functional teams (engineers, data scientists, designers, marketers)
Solid understanding of performance marketing and organic channels (SEO, paid search, app campaigns, social) and attribution models
Excellent communication and storytelling to influence stakeholders
Familiarity with A/B testing tools and analytics platforms (Amplitude, Mixpanel, Looker)
Interest in marketplaces, user behavior, and sustainable consumption
cross-functional collaboration
data-driven decision making
clear communication and storytelling
A/B testing
funnel optimization
growth metrics and attribution models

📌 Principal Growth Product Manager (España)
🏢 Wallapop
📍 España