Company description
Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees.
With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe.
We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.
Our focus on ROI ensures that clients' budgets are invested, not simply spent.
We believe the most important consideration for any campaign is a demonstrably effective outcome.
We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Are you looking to join an agency that blends data and technology to solve complex challenges for our clients?
Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy?
If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you
You'll learn from the best and you'll teach the best.
If this sounds like you and you've got something to bring, come and join us
Overview
About the role
At Publicis Groupe, we are looking for a
Programmatic Trader
to join our Media team in Barcelona.
The successful candidate will be responsible for the




set-up, management, optimization and analysis of programmatic advertising campaigns
, working across different DSPs and digital platforms to ensure campaigns achieve their performance and business objectives.
Responsibilities
Set up, manage and optimize
programmatic advertising campaigns
across different DSPs and platforms.
Monitor campaign performance, budgets, pacing and KPIs on a daily basis.
Optimize campaigns according to performance objectives such as
reach, conversions, CPA, ROAS and other relevant KPIs
.
Manage different targeting strategies, audiences, inventory and programmatic buying models.
Work with
DSPs, ad servers, data platforms and verification tools
.
Carry out campaign QA and troubleshoot campaign delivery or tracking issues.
Analyze campaign results and identify optimization opportunities.
Prepare performance reports and provide actionable insights.
Collaborate with planning, account, data and other media teams.
Stay up to date with new developments, technologies and trends within the
programmatic and AdTech ecosystem
.
Qualifications
Previous experience in
Programmatic Advertising, Media Trading or Digital Media
.
Hands-on experience setting up and optimizing campaigns through DSPs.
Knowledge of platforms such as
DV360,



The Trade Desk or similar DSPs
.
Understanding of the programmatic ecosystem:
DSPs, SSPs, DMPs, Ad Servers, RTB, PMP and Open Auction
.
Strong analytical skills and ability to work with campaign data and KPIs.
Comfortable working with budgets and performance objectives.
Detail-oriented and proactive approach to campaign optimization.
Good communication and teamwork skills.
English and Spanish communication skills.
Additional information
Why join us?
Because we offer reasons such as:
Flexible Benefits (Coverflex):
Enjoy more than just work with adaptable compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities:
You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free Online Training:
You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
Partner Certifications:
You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
Work from anywhere:
Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package
including your birthday & Advertising Day off plus some additional days off.
Rest is also important
Well-being:
We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
Employee benefits are an integral part of the company

📌 Programmatic Trader (España)
🏢 Publicis Groupe
📍 España