Who We Are BauWatch is Europe’s No. 1 provider of temporary security solutions , achieving 30% year-on-year (YoY) growth. We operate in 11 countries, have successfully completed over 44,000 projects, and continue to expand rapidly.

Our vision: "Zero incidents, faster delivery, through connected on-site intelligence that protects from the design stage."

We combine robust surveillance towers, sensors, access control solutions, smart edge devices, fleet management, and 24/7 remote monitoring into one connected system.

Construction sites and temporary locations are among the most hazardous working environments. We are developing intelligent solutions to detect safety and security threats before they turn into incidents.

The Role

We are looking for an experienced and commercially driven Head of Sales , based in Spain, preferably in Valencia, Madrid or Barcelona , to lead our Field Direct Sales and Key Account teams across Spain.

Role Description & Purpose

- Job Title: Head of Sales

- Business Area: Sales

- Department/Location: Valencia, Madrid, Barcelona, Remote

- Reports to (job title): Managing Director

- Date of Completion: October 2026

The Head of Sales (Spain) will be responsible for contributing to the development and execution of the Spanish commercial strategy, leading and managing the national sales structure consisting of:

Field Direct Sales Team

Strategic / Key Account Team The role is responsible for delivering sustainable revenue growth,



increasing market penetration and building long‑term strategic relationships with our major and regional customers across all sectors.

The role holder will combine strategic leadership with strong operational sales management, creating a high‑performance culture focused on pipeline growth, account retention and margin improvement.

Scope

People Managed: 4 (28) (at time of creation)

Other Key metrics, Performance metrics and KPIs (e.g. revenue, sales, profit targets, leads, proposals etc):

Revenue growth

Gross margin improvement

New business acquisition

Existing business retention and expansion

Key account retention and expansion

Sales pipeline quality

Team productivity and engagement, including recruiting, onboarding, retention and succession plan

Forecast accuracy

Training and upskilling team on market trends and competitor analysis to enhance conversion

Addressing sales price by testing price volume elasticity, using marketing commercial plan and regional competitor insights

Training/ develop of team

Revenue per head

Activity per head

Increase duration

Increase volume of planned orders

Product mix

Margin enhancement

Principle Accountabilities

1. Deliver the Spain Commercial Strategy

Execute the Spanish sales strategy to achieve revenue, margin and growth objectives across all core sector, as set out by the Managing Director.

2. Lead and Develop the National Field Sales Team

Drive new business acquisition performance through a

📌 Head of Sales (Spain) (Valencia)
🏢 BauWatch Group
📍 Valencia