Experteer Overview
In this role you will drive RavenPack’s digital marketing engine, blending paid media with organic search growth to make our GenAI-for-finance platform discoverable. You’ll own campaigns across search, social, programmatic, and video while shaping SEO/AEO to boost brand visibility and AI assistant recommendations. Working across sales-led and product-led motions, you will run, test, and optimize initiatives end-to-end and connect paid and organic strategies for maximum impact. This is a hands-on, data-driven position at a fast-growing company shaping AI in finance.

Compensaciones / Incentivos
• Run and optimize multi-channel paid campaigns (Search, Social, Programmatic, Video) and manage sizable ad budgets
• Own the paid media mix from awareness to conversion, designing and iterating campaigns
• Leverage intent data, product signals, and competitive signals for account-based targeting
• Plan and execute A/B and multivariate tests across messaging, creatives, audiences, and landing pages
• Collaborate with RevOps to track campaigns against KPIs
• Own SEO/AEO content strategy and test AEO tactics to improve visibility in AI search
• Prioritize SEO opportunities via keyword research, topic clusters, on-page optimization, and internal linking
• Improve rankings, organic traffic, AI citations, and sign-ups through data-driven evaluation
• Work with content, social, and product teams to embed SEO/AEO best practices across properties
• Build domain authority via editorial content, digital PR,



and earned links
• Monitor competitive landscape in organic and paid search for gaps
• Integrate paid and organic insights to sharpen audience segments and keyword strategies
• Analyze raw performance data to inform budgets and channel mix
• Ensure campaigns are tracked and measured against business metrics with cross-team collaboration
• Experience with ABM campaigns and intent data platforms (nice to have)
• Familiarity with semantic SEO and topic clustering for paid targeting (nice to have)
• Incrementality testing or marketing mix modeling experience (nice to have)

Responsabilidades
• 5+ years of hands-on performance marketing experience
• 3+ years of hands-on SEO with AEO/GEO exposure
• Proven multi-channel paid media experience across 3+ channels (Google Ads, LinkedIn Ads)
• Direct experience in both sales-led B2B and PLG environments
• Experience structuring content for AI search to gain visibility and citations
• Proficient use of GA4 and Google Search Console
• Experience running A/B and multivariate testing frameworks
• Track record of managing significant budgets and optimizing for business metrics

Requisitos principales
• Hybrid work arrangement (3 days in office, 2 days remote)
• Shuttle bus service from multiple locations
• Growth opportunity in a rapidly expanding company
• Continuous learning culture
• Innovative work environment
• Diversity and international team (29 nationalities)

📌 Senior Performance Marketing & AEO Specialist (Madrid)
🏢 Ravenpack
📍 Madrid