Net, motos.Net and milanuncios sits within our Marketing team and is led by our Head of SEO.

This is the first hire to grow the function: you will help build how we do SEO and GEO for some of Spain's largest marketplaces (coches.Net, motos.Net and Milanuncios) which serve millions of users every month across millions of indexed pages and multiple categories.

Search is changing fast: users increasingly discover products and brands through AI answers, not just blue links.

About the role You will own the SEO & GEO growth agenda for one of our marketplaces, from vision to execution. Reporting to the Head of SEO, you will be embedded in our product teams, working closely with product managers, engineers and data analysts to build SEO and AI-search thinking into how our platforms are designed and built. Design and execute an ambitious SEO & GEO roadmap for your marketplace, aligned with our business and product goals, focused on scale, automation and long-term growth.

Monitor our AI visibility, understand how LLMs source and describe our content, and turn that into product and content initiatives.

Hardwire SEO into the product: Work embedded with product and engineering teams so that SEO and GEO requirements are part of product design and the development lifecycle, not an afterthought.

Technical SEO at scale: Identify and solve technical issues (crawlability, indexability, rendering, site architecture, internal linking, Core Web Vitals) on platforms with millions of pages. Run large-scale SEO experiments and A/B tests, and build automation that removes manual work and accelerates growth. Data-driven decisions: Monitor, analyze and report on key SEO and GEO metrics (rankings, traffic, AI visibility, conversions) and demonstrate the business impact of SEO initiatives.

Content and keyword strategy: Conduct keyword, intent and competitive research to find new growth opportunities, and guide content strategies that match user intent across search and AI answers.

Brand visibility and digital PR: Build our brand's authority and presence across the web (mentions,



citations, partnerships and digital PR) to strengthen both traditional rankings and visibility in LLMs. 5+ years in a dedicated SEO role, with proven experience scaling organic growth on large, complex platforms (multi-million pages, multi-category products). Comfortable with HTML, CSS and JavaScript as they relate to SEO, including JS-based sites built with React or Next.Js.

Data skills: SQL (ideally BigQuery) and Python are part of your toolkit for analysis, data pipelines and automation.

Experience designing and running SEO tests and A/B experiments, and turning results into decisions. Hands-on experience with Google Search Console, Google Analytics, Botify, Screaming Frog and tools such as Ahrefs or Semrush. An excellent communicator who can influence cross-functional teams (Product, Engineering, Marketing, Content) and explain complex topics simply. Fluency in Spanish and English.

Ownership: Real ownership of a marketplace's organic growth agenda as the first hire in the SEO function, with the autonomy to shape how we work and room to grow as the team grows. Work on SEO and GEO at scale, at a moment when AI is redefining how people discover what they need. A passionate, supportive and collaborative team that values curiosity, innovation and a results-driven mindset.

We take care of you and your family 100% company-funded private health insurance with extensive coverage and reimbursement of medical expenses both in Spain and abroad. You will also have dental and vision coverage. Flexibility and work-life balance a hybrid working model with flexibility depending on your role and team, including up to 4 weeks per year working from anywhere.

More time for yourself 23 days of annual leave, plus reduced working hours during the summer, Easter week and every Friday throughout the year. Versátil benefits Options tailored to your needs, including meal vouchers, transport, childcare and other tax-advantaged benefits. Barcelona offices Free breakfast and a subsidised canteen menu to make your day-to-day experience at the office even better.

Hybrid, with two days per week working from the office.

📌 Senior Seo & Geo Manager (Cataluña)
🏢 coches.net
📍 Cataluña