Experteer Overview
You will drive market- and customer-driven growth as a Global Segment Marketing Lead in Hitachi Energy’s Transformers unit. You’ll translate market insights into segment Value Propositions, positioning and marketing assets, collaborating with industry leaders, Product Management, and Sales. This role blends market understanding with strategic go-to-market execution to create differentiated customer outcomes. Expect cross-functional collaboration and a global scope that shapes portfolio messaging and growth initiatives.

Compensaciones / Beneficios
• Partner with industry leaders to understand customer applications and trends
• Develop customer value propositions for key segments and applications
• Build clear understanding of customer needs, buying criteria, and journeys
• Translate segment strategies into marketing frameworks: targeting, messaging, and thought leadership
• Collaborate with Communications to align messaging across audiences
• Work with Product Management to connect market needs to launches and growth initiatives




• Equip Sales with compelling value narratives and segment tools
• Define KPIs to measure segment marketing effectiveness and refine priorities

Responsabilidades
• Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy
• Ability to understand complex industries, value chains, and business models
• Proven track record in developing segmentation, insights, value propositions, positioning, and go-to-market plans
• Strong analytical and strategic thinking with actionable prioritization
• Excellent communication with technical and commercial stakeholders
• Comfort operating in a integral, cross-functional environment with multiple segments
• Excellent English knowledge
• Willingness to travel up to 15%

Requisitos principales
• Incentive Plan
• Health Insurance
• Pension Fund
• Flexible working hours
• Hybrid work model
• Well-being platform

📌 Global Segment Marketing Lead (m/f/d) (Madrid)
🏢 Hitachi
📍 Madrid