Experteer Overview
In this role, you will own RAID’s marketing strategy end-to-end, shaping vision and growth with cross-functional partners. You’ll translate insights into impactful campaigns, launches, and partnerships, driving performance and alignment across UA, Creative, Product Marketing, CRM, and more. You’ll lead budget planning and communicate results to senior leadership, contributing to the game’s global reach and ongoing live-service growth. This is a data-driven, collaboration-heavy leadership role at a company with a strong focus on analytics, innovation, and player engagement.

Compensaciones / Incentivos
• Define and drive the product's marketing vision, strategy, priorities, and growth plans
• Establish marketing KPIs, monitor performance, evaluate effectiveness, and drive continuous improvement
• Lead marketing budget planning, forecasting, and investment recommendations
• Drive alignment across UA, Creative, Product Marketing, CRM, Influencer Marketing, and other functions
• Collaborate with Game Directors and Product teams to understand mechanics, economy, audience, and roadmap
• Develop and lead marketing plans for launches, major updates, campaigns, and partnerships
• Analyze market trends, competitors,



player behavior, and audience insights to strengthen positioning
• Communicate performance and strategic recommendations to senior leadership

Responsabilidades
• 5+ years of marketing experience in mobile gaming with demonstrated strategy ownership and measurable results
• Strong understanding of mobile gaming, free-to-play economics, player lifecycle, and marketing performance metrics
• Experience in marketing strategy, budget planning, performance management, and go-to-market execution
• Broad understanding of UA, Creative, Product Marketing, CRM, and other marketing disciplines
• Strong analytical, financial, and strategic thinking with data-driven decision-making
• Excellent cross-functional leadership, communication, and stakeholder management
• English at the Upper Intermediate level or higher

Requisitos principales
• paid leave (20 to 26 days depending on country)
• medical support for you and child
• paid sick leave
• individual development plan
• professional seminars and training
• gym membership reimbursement/costs covered for membership

📌 Marketing Lead (Barcelona)
🏢 Plarium
📍 Barcelona