Experteer Overview
As Director of Product, MarTech at Preply, you will shape the future of marketing technology at a unicorn, product-led EdTech company. You’ll lead a growing multi-squad MarTech organization, define a bold scalability vision, and co-own growth outcomes with performance marketing leaders. The role centers on automating channels, integrating AI-native approaches, and building platforms that empower marketers at scale. You’ll partner across marketing and engineering to drive efficiency and measurable impact on subscribers and revenue.

Compensaciones / Incentivos
• Lead and grow a multi-squad MarTech organization and set overarching direction across PMs
• Scale channels through automation to enable 10x marketing growth with lean headcount
• Own MarTech's impact on growth metrics (subscribers, revenue, CPA) and align with Marketing KPIs
• Partner with performance marketing leaders to co-own growth outcomes and establish trust via transparency
• Define AI-native strategies and guardrails for safe, effective AI usage in marketing
• Design and optimize data pipelines and platform architectures to expose performance insights
• Balance build vs buy decisions, including integration with third-party tools




• Guide the expansion into new channels and split into channel-based squads
• Foster strong product craft, systems thinking, and business judgment in PMs
• Communicate a single, shared vision across engineers, marketers, and executives

Responsabilidades
• Hands-on experience building marketing automation at scale with API-backed advertising integrations
• Proven track record in scalable automation across multiple markets, languages, and intents
• Deep expertise in at least one channel (SEM, SEO, paid/new channels) with cross-channel strategy
• Leadership of marketing automation, martech, or adtech products, preferably in a marketplace or martech SaaS
• Experience partnering with Marketing leadership and driving growth outcomes
• Product leadership mindset focused on 10x scaling via automation
• Strong data-driven, accountable approach to growth metrics (subscribers, revenue, CPA)
• Clear, structured communication aligning multiple stakeholders under a single vision
• Experience entering new channels before a playbook existed and using daily AI in workflows
• Understanding of AI search/ad platforms and the ability to guide AI strategy in marketing

Requisitos principales
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📌 Director of Product - MarTech (Barcelona)
🏢 Preply
📍 Barcelona