About the Role
At XCEED, marketing is our primary growth engine. We are seeking a visionary Chief Marketing Officer (CMO) to take full command of it. The mission is dual-focused: make XCEED feel deeply local in every nightlife hub we enter, while engineering a high-velocity global growth engine that compounds. This is a senior leadership role with full accountability for general marketing strategy, brand architecture, go‑to‑market direction, and organizational design. You will own the marketing vision, ecosystem positioning, and full marketing P&L;, alongside the operating cadence, team leadership, and cross‑functional alignment with Product, Sales, Partnerships, and Operations. If you know how to scale a hyper‑growth marketplace without losing its cultural soul—uniting high‑concept Brand equity with aggressive Growth, Product Marketing, and B2 B Partnerships—this is your call. What You Will Do Strategic Leadership & Global Direction Own the Ship: Define the overarching marketing vision, roadmap, and OKRs across Brand, Growth, Social, and B2 B. Market‑Specific Strategy: Architect localized, multi‑market go‑to‑market strategies that respect and leverage the unique cultural nuances of individual nightlife ecosystems. Executive Representation: Partner directly with the CEO and C‑suite, acting as the primary marketing liaison to translate company‑wide business objectives into measurable marketing KPIs. Brand, Culture & Ecosystem Ambition Make Brand a Cultural Signal: Own XCEED’s global positioning, narrative, and identity. Ensure the brand shows up with impeccable taste across all channels, campaigns, and products for both B2 C (fans) and B2 B (organizers). Elevate Industry Credibility: Scale PR, thought leadership, case studies,



and industry presence to solidify XCEED’s reputation as the definitive authority in nightlife technology. Activate Offline with Intent: Guide high‑impact owned events, cultural activations, and co‑branded partnerships as high‑leverage tools for content creation, community growth, and key B2 B relationships. Growth Engine & P&L; Mastery Run the Marketing P&L;: Total ownership of the marketing budget and forecasting. Ensure every Euro spent is an investment optimized for CAC, LTV, Gross Merchandise Value (GMV) contribution, and cohort retention. Scale the Growth Machine: Oversee performance marketing, CRM automation, lifecycle segmentation, and conversion rate optimization (CRO) across the entire user funnel. Data as the Referee: Champion a strict, dashboard‑driven culture of attribution and reporting. Ensure decisions across the team are driven by hard data, cohort analysis, and clear ROI metrics, rather than opinions. Operational Excellence & Talent Architecture Build the Machine: Lead, mentor, and scale the leadership tier across Partnerships, Social, Brand, and Growth. Raise Execution Standards: Implement agile workflows, clear creative briefs, and scalable playbooks that allow the team to execute fast, shift dynamically, and keep campaign correction rates remarkably low. What Success Looks Like in 12 Months Integrated Growth & Brand Engine: You have successfully bridged the gap between performance marketing and brand storytelling,



resulting in measurable lifts in both organic brand recall and direct acquisition efficiency. The Playbook is Scaled: You have established a repeatable, highly localized GTM playbook that allows XCEED to launch or scale in new nightlife hubs with immediate cultural relevance and efficient customer acquisition. B2 B & B2 C Alignment: XCEED’s market positioning is distinct and compelling to both audiences—positioning us as the indispensable operating system for organizers and the ultimate discovery platform for fans. Data‑Driven Predictability: The marketing P&L; is optimized, attribution models are airtight, and marketing spend is predictably tied to global GMV growth and predictable customer retention. The Skills You Bring Marketplace Scaling

Experience:
Proven track record as a CMO, VP, or Head of Marketing scaling high‑growth, multi‑market platforms (marketplaces, Saa S‑enabled networks, ticketing, entertainment, or local discovery hybrids). Ecosystem & Cultural Fluency: Deep affinity for or experience in nightlife, music, festivals, or entertainment. You possess sharp cultural taste, understand how night life scenes tick, and know how to build a brand people genuinely feel. The Hybrid Mindset: Rare ability to balance high‑level creative judgment with aggressive growth discipline. You are equally comfortable critiquing a creative campaign’s aesthetic as you are diving into a cohort retention model or CAC/LTV ratio. Commercial & Financial Acumen: Complete comfort owning a complex P&L;, forecasting budgets, and mapping marketing outcomes directly to top‑line business growth and GMV contribution. Leadership Architecture: Proven experience building, coaching, and managing high‑performing marketing teams. You know how to develop leaders, run clear performance manag

📌 Chief Marketing Officer (Madrid)
🏢 Xceed
📍 Madrid