Experteer Overview In this role you shape dormakaba's global content and creative output to support customer journeys, campaigns, and product priorities. You will lead multi-market content governance, editorial frameworks, and storytelling, collaborating with marketing, sales, and product teams to drive growth. Expect to influence senior stakeholders across a matrixed organisation while applying data-driven insights to improve impact. This is a strategic marketing leadership position within the Commercial Center of Excellence that focuses on consistent brand experiences and scalable content.

Compensaciones / Beneficios • Own and drive the global content strategy aligned with customer journeys, campaigns, and product priorities • Develop content frameworks, editorial plans, and messaging architectures to support growth • Lead creative direction across campaigns, brand initiatives, launches, and solution marketing programs • Establish content governance, brand standards, messaging frameworks, and quality controls globally • Collaborate with Marketing Business Partners, sales, product teams,



and market stakeholders to translate needs into scalable content • Provide strategic direction and briefs to execution/Production Hub teams for consistent delivery • Utilize performance insights to optimise content effectiveness and outcomes

Responsabilidades • Significant experience in content strategy, brand management, creative leadership, editorial planning, or integrated marketing • Experience operating within a global, matrixed organisation • Strong expertise in content development, campaign planning, brand storytelling, and creative direction • Ability to translate commercial objectives and customer insights into content and messaging strategies • Experience managing multiple senior stakeholders across marketing, sales, product, and leadership • Understanding of content governance, brand management, tone of voice, taxonomy, and quality assurance • Data-driven mindset with use of insights and metrics to improve impact • Excellent communication and influencing skills with fluent business English

Requisitos principales • Health insurance • Flexible remuneration options • Versátil working arrangements • Hybrid working model • Career development opportunities

📌 Manager, Content & Creative Services (Madrid)
🏢 Dormakaba
📍 Madrid