WHO ARE WE Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight-every day, at the speed the industry demands. We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry. Own growth marketing for the Freight Exchange (FX) carrier business across Europe, with the goal of generating more qualified leads and converting more of them into paying customers. Most acquisitions come through online channels, so you will partner closely with the digital marketing team. Digital runs paid media execution and contributes channel expertise and insights. This is a strategic role that stays hands-on: a significant part of your time goes into running bottom-funnel campaigns from A to Z and tying all channels into one growth plan. Growth strategy and budget Lead the growth strategy across markets and run the priority-market plans, aligned with the other marketing managers in the team. Build the campaign plan to reach MQL, SQL and acquisition targets, with a clear view of where each market stands and what it needs. Define bottom-funnel campaigns together with the digital marketing team, including simple nurturing flows that move a lead to qualified and then to a first sale, and diagnose funnel performance by market and channel. Review performance with digital using CPL, cost per SQL, CPA and conversion data. Propose budget shifts between campaigns and markets based on data, in alignment with Sales. Bring paid and non-paid channels (organic, email, partnerships, content, third parties) into one plan, so budget and effort go where they drive qualified leads.



Run lead generation campaigns end to end, from concept and brief to creative, launch and measurement, together with the internal marketing team and central functions (Digital, RevOps). Build campaigns with a paid social and SEA leg, and work with the digital marketing team, who run the ads, to make sure they deliver results. Own programs such as seasonal promotions (for example summer and Black Friday), a referral program for carriers, and end-of-funnel SEA and Meta campaigns. Digital: share the strategic input they need (customer and market insight, priorities by market, what a good lead looks like). Align on campaigns, market insights and MQL and SQL definitions, and join sales calls and client visits to understand the market and customer and turn that into targeted campaigns. 5+ years of senior B2B marketing experience with a growth and demand generation focus, ideally in a marketplace, platform, SaaS or transport and logistics setting. ~ Track record of owning funnel KPIs (MQL, SQL, acquisition) and improving conversion between stages through online campaigns. ~ Solid understanding of digital channels (paid search, paid social, email, CRM and marketing automation), enough to brief the team and challenge results. ~ Analytical mindset: reads funnel and cost data by market and channel and turns it into decisions. ~ Strong influencer without line authority: a clear communicator, good at reporting, and skilled at bringing many stakeholders along. ~ Fluent English at C1 level or above ~ French, Spanish, Italian or German) are an advantage. Permanent contract ~ Work model:hybridwith 3 days in the office ~23 days of holidays a year + your birthday day off ~ Health insurance ~ An excellent career opportunity at a leading player in transportation management software. If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, and we'll arrange it.

📌 Senior Marketing Campaign Manager (Barcelona)
🏢 Alpega
📍 Barcelona