Experteer Overview In this Go to Market role, you will plan and execute B2B marketing campaigns to generate leads and grow the pipeline while strengthening executive engagement with strategic customers. You’ll collaborate with sales, portfolio teams and partners to deliver high-impact programs. You will own ABM/DBM initiatives, events, and compelling messaging to support revenue growth. This position offers meaningful scope to shape customer experiences and cross-functional campaigns in a fast-paced environment.Compensaciones / Incentivos
- Plan and execute integrated local and regional marketing campaigns across digital, content, events and partner channels
- Develop demand-generation programs that attract, capture and nurture new leads in collaboration with sales
- Create and implement targeted ABM and DBM plans for priority accounts
- Design high-value executive engagement activities for senior client stakeholders
- Manage corporate and customer events from concept to follow-up with a focus on professional protocol and attendee experience
- Develop compelling value propositions and customer-facing assets tailored to audiences
- Define campaign objectives and KPIs, monitor performance, and propose improvements




- Coordinate with sales, portfolio teams, communications, partners, suppliers and agencies to deliver activities on time and within budgetResponsabilidades
- At least four years of experience in B2B marketing
- Proven experience planning and executing lead-generation campaigns with measurable pipeline impact
- Hands-on experience in ABM and DBM with account insight and stakeholder mapping
- Experience designing executive engagement programmes for strategic customers
- End-to-end event management experience including logistics and post-event follow-up
- Strong knowledge of B2B campaign planning, demand generation and marketing measurement
- Practical ABM/DBM methodologies and application to account growth
- Ability to manage multiple initiatives with tight deadlines
- Excellent written and verbal communication in English and Spanish
- Bachelor's degree in Marketing, Communications, PR, Protocol and Event Management; postgraduate in digitalmarketing/ABM/event management is a plus
- Budget management and cross-functional collaboration skillsRequisitos principales
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📌 Go To Market (Madrid)
🏢 Fujitsu
📍 Madrid