Experteer Overview As Marketing Operations Specialist, you will oversee end-to-end outreach, data quality, and market research to generate qualified opportunities for Keyfactor. You’ll work with cross-functional teams to optimize campaigns, events, and workflows, while delivering analytics that guide commercial decisions. This role supports LATAM and Brazilian market initiatives, ensuring scalable, data-driven marketing operations. Your work will help shape customer insights and drive campaign impact through segmentation and performance analysis.Compensaciones / Ventajas
- Lead analysis of marketing performance to identify optimization opportunities
- Design and execute direct outreach for events, webinars, and brand activities
- Maintain high-quality marketing data with cleansing, segmentation, enrichment, and scoring
- Identify and implement process improvements to marketing workflows
- Manage relationships with external vendors and agencies for surveys and execution
- Lead advanced CRM segmentation for targeted campaigns




- Monitor campaign and event KPIs ensuring traceability and optimization
- Plan and coordinate market research projects including surveys and analysis
- Produce strategic reports integrating qualitative and quantitative data
- Provide strategic recommendations to enhance campaign impact and market understandingResponsabilidades
- Bachelor's degree or equivalent in Marketing, Sociology, Business Administration, or Market Research
- Strong experience in marketing operations, data management, or process optimization
- Excellent analytical, communication, and project management skills
- Proficiency with CRM and marketing automation tools (Salesforce, HubSpot)
- Advanced reporting skills (Excel, Google Data Studio, Power BI)
- Ability to lead small projects and train peers
- Knowledge of industry standards and advanced methodologies
- Understanding of Brazilian market and fluency in Brazilian Portuguese
- Fluency in Spanish and EnglishRequisitos principales
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📌 Marketing Operations Manager, Spain & Latam (Madrid)
🏢 Keyfactor
📍 Madrid