WHO ARE WEAlpega is the trusted execution platform shippers and carriers across Europerelyon to plan,procure, and execute road freight-every day, at the speed the industry demands.We are 450+ people across European offices, working in product, engineering,commercial, and theteams that keep partners connected.In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work alsofeatures in BCG’s State of AI in European Logistics— alongside the companies setting the pace for the industry.Find out more about us:ABOUT THE ROLEAlpega is sharpening its marketing model and elevating brand into a standalone leadership function, central to driving top-of-funnel growth. The mandate is to build the brand-house — a clear market positioning and a modular, ICP-based messaging framework — and turn it into a continuous, consistent awareness engine. The Director also owns organic and branded demand, translating brand strength into relevant traffic that converts. This is a build-and-lead role: establishing the foundations, raising Alpega’s brand authority in its core markets, and developing a talented team. It rewards equal parts strategic craft and the discipline to execute consistently over time.What you need to do Own and maintain the brand-house: positioning, value propositions, ICP-based messaging framework — the gating input for every campaignOwn product marketing: define value-proposition messaging, own market & competitive intelligence, and create and drive go-to-market campaigns for new products / features, together with GrowthPlan, build and run brand campaigns end-to-end on a continuous cadence — in close collaboration with Content & Creative to deliver fresh, innovative ideas that make the brand stand out (executed via C&C and Digital Channels)Own organic social channels (Linked In, Facebook, etc.) — presence,



content and community engagementBuild share of voice and brand authority through a continuous, consistent awareness cadenceDrive third-party communications — PR, media, external publications and endorsements — to expand share of voiceRun customer marketing — primarily sourcing customer testimonials and references to fuel brand proof and campaignsOwn organic & branded demand: branded search, organic MQL, and traffic quality (attract the right ICP)Establish thought leadership via proprietary insight and analyst relationsLead and develop the Brand team (brand & demand marketing, product marketing, comms, analyst relations)Partner with Growth, Content & Creative and Digital Channels to turn the brand-house into campaigns and conversion What success looks like The brand-house is built, adopted across marketing, and gates every campaignA continuous, consistent awareness cadence is live across core markets and channels, including organic socialShare of voice and brand authority are rising in core marketsBranded search and organic demand are on a clear upward trendA credible thought-leadership presence is established (proprietary insight, analyst coverage, PR)The Brand team is stable, capable and high-performing Key Success Metrics Share of Voice vs. key competitors in core marketsBranded search volumeOrganic MQL volumeOrganic traffic-to-lead conversion rate (traffic quality)Social reach & engagement growth WHAT WE LOOK FOR IN YOUNeed-to-haves 10+ years in B2 B marketing,



including 4+ years leading a brand or marketing function with direct team managementB2 B Saa S experience (hard requirement) — ideally platform or subscription businessesDemonstrable track record building a brand/messaging framework (positioning + ICP messaging) and executing it into sustained, multi-channel campaignsHas owned organic & branded demand and can evidence the brand-to-pipeline/MQL linkStrong craft in positioning, value proposition and ICP-based messagingStrong analytical mindset — spots the gaps between brand ambition and reality and translates them into concrete plans and projectsHighly structured and organized — brings rigor, prioritization and follow-through to executionProven people leadership: built, led and developed marketing teams across multiple marketsExperience running brand and organic social across multiple European marketsFluent English C1 or above Nice-to-haves Logistics / transport / supply-chain or marketplace / network-business backgroundAnalyst-relations and PR experienceExperience operating AI-assisted content and production modelsAdditional European languages / cross-cultural campaign experience across EU markets WHAT WE OFFER YOU Permanent contractWork model:hybridwith 3 days in the office23 days of holidays a year + your birthday day offHealth insuranceAllowanceGrow andlearningopportunities in aninternationalenvironment.The possibility to work in a team, but also to work independently.An excellent career opportunity at a leading player in transportation management software. Learn more about Life at AlpegaOUR COMMITMENTAlpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well.If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, andwe’llarrangeit.OUR PRIVACY POLICY#J-18808-Ljbffr

📌 Diretor Of Brand - Saas (Madrid)
🏢 Alpega
📍 Madrid