Experteer Overview As Product Marketing Manager for the international division, you drive product adoption and revenue growth by shaping compelling value propositions for global markets. You will collaborate with cross-functional teams to ensure consistent messaging and effective go-to-market strategies. Your work will span market research, content creation, and sales enablement to elevate ADP’s HCM solutions internationally. This role offers the opportunity to influence brand equity while working in a fast-paced, analytics-driven environment.Compensaciones / Ventajas
- Develop messaging that communicates value propositions to target audiences
- Create education and persuasion content (videos, demos, whitepapers, case studies)
- Collaborate with product, sales, and other stakeholders to ensure consistent messaging across channels
- Support sales with enablement materials and training
- Prioritize and communicate status of multiple initiatives to stakeholders
- Coordinate with marketing on events, campaigns and product-related assets
- Launch and promote products through go-to-market campaigns and collateral
- Analyze asset performance and use insights to optimize strategies
- Capture customer and partner use cases into compelling content (case studies, blogs, press releases)
- Evangelize ADP’s value proposition to customers,



partners, and media
- Conduct market research to inform positioning and strategiesResponsabilidades
- Bachelor’s degree in marketing, business, CS or related field; MBA or Master’s preferred
- Minimum 1 year of product marketing experience in enterprise B2B or SaaS
- Experience in HCM domain is a key competency
- Strong understanding of product marketing principles (research, segmentation, positioning, messaging, branding)
- Solid product knowledge of the HCM industry
- Content creation skills turning positioning into compelling narratives
- Excellent written and verbal communication; strong presentation skills
- Analytical ability with data-driven decision making; proficiency with CRM, marketing automation, and BI tools
- Collaborative with cross-functional teams; ability to build relationships with stakeholders
- Creative and innovative mindset with ability to manage multiple projects in a fast-paced environment
- Curious, persistent, resilient and eager to tackle new challenges
- Technical competencies: Salesforce, Microsoft 365, Google Analytics, Workfront, LinkedIn; other MarTech/tools advantageous
- Language skills: English fluent; travel across regionsRequisitos principales
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📌 Product Marketing Manager - Global Solutions (Barcelona)
🏢 Adp - Automatic Data Processing
📍 Barcelona