Marketing Senior Manager - Operations (Laza)

Marketing Senior Manager - Operations (Laza)

08 nov
|
Guesty
|
Laza

08 nov

Guesty

Laza

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We're a fast-growing global startup that's transforming how the industry works — from guest experience to business growth.
Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.
If you're looking to grow your career in a dynamic, integral, and impact-driven environment, we'd love to hear from you.
Senior Marketing Operations & Automations Manager
to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. owning the tools, automation, and data flows that power marketing execution and lead management.
HubSpot
environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging
to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Marketing Technology & Infrastructure
HubSpot
Marketing Hub including Chilli Piper routing and ensure seamless integration with
Salesforce CRM
.
Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.




Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack. E.g Clay, Apollo .) to enhance lead quality, segmentation, routing and customer journeys.
Inbound Lead Automation & Lifecycle Management
in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes.
Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
Data, Analytics & Reporting
in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure
to accurately assess channel and campaign performance.
Marketing Operations
,
or related roles in high-growth B2B SaaS environments.
HubSpot
(Salesforce CRM
, AI-powered lead enrichment and data tools
(Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance.
data governance
Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams.

📌 Marketing Senior Manager - Operations (Laza)
🏢 Guesty
📍 Laza

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