We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact.

We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. As a category-defining company, we're shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

We're looking for a CRM Marketer to join our fast-paced, cross-functional CRM team. In this role, you'll drive high-impact lifecycle marketing initiatives and tactical campaigns designed to activate, engage, and retain Tutors - helping them succeed on the platform while delivering an outstanding learning experience to our learners.

This is a high-ownership role idóneo for someone with a strong analytical mindset, CRM operational expertise, and a passion for delivering meaningful user experiences through lifecycle automation.

Design & optimize lifecycle marketing campaigns

from brief and segmentation to operationalization, A/B testing, QA and performance analysis.

Analyze CRM performance

across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude.

Collaborate closely with Product, Data,



and Creative

teams to drive initiatives that improve customer experience and LTV.

Contribute to CRM roadmap & infrastructure

discussions, improving automation, data flows, and tooling.

5+ years of experience in CRM Marketing roles in large B2C tech or e-commerce companies with advanced CRM Marketing practices.

Hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact.

Data-driven mindset with expertise analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools.

Proven experience with CRM tools and ESPs, including complex 360 AB testing. Understanding of CRM tech stack & data infrastructure

Learning & Development budget and time off for your self-development;

A competitive financial package with equity, leave allowance and health insurance;

To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar

- We raise our performance standards continuously, alongside each new hire and promotion. We value open and candid communication, even when we don't fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.

📌 Marketing Crm Specialist (Laza)
🏢 Preply
📍 Laza