We are looking for a Field Marketing Data Analyst to own the technical tracking, analysis, and reporting of marketing and PR data across regions. This role is highly data-driven and focused on building reliable dashboards, ensuring data accuracy, and translating complex datasets into actionable insights for leadership. The analyst will act as the technical backbone of Field Marketing performance measurement.
*For this position you are required to attend the office 4 days a week (Monday - Thursday), and remote work on Friday.
Bachelor's degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field.
3–6 years of experience in a data analyst, marketing analytics, or business intelligence role
Strong proficiency in SQL and experience working with data warehouses.
Experience with BI tools (e.g., Looker, Tableau, Power BI).
Hands-on experience with CRM and marketing platforms (e.g., Salesforce, HubSpot, Marketo).
automated insights, anomaly detection, natural-language-to-SQL tools).
English: Spanish or Portuguese is nice to have.
Data Tracking & Architecture
Design, implement, and maintain tracking frameworks for field marketing and PR initiatives.
Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, PR tools).
Validate data quality, consistency, and completeness across all reporting sources.
Document data definitions, KPIs, and tracking methodologies.
Analyze performance across campaigns, events, regions, and channels.
Identify trends, anomalies, and performance drivers within marketing and PR data.




Use AI tools to streamline marketing and PR reporting, automate repetitive analysis, and generate faster, data-driven insights for Field Marketing leadership.
Marketing & PR Measurement
Track field marketing KPIs including pipeline influence, lead quality, event ROI, and regional performance.
Support attribution modeling and funnel analysis across field marketing initiatives.
Advanced Analysis & Insights
Use SQL and data analysis tools to extract, transform, and analyze large datasets.
Support forecasting, planning, and investment decisions with data-driven analysis.
Partner with Field Marketing, PR, Sales Ops, and RevOps teams to align data models and reporting.
Act as a trusted analytical partner for Field Marketing leadership.
Enable self-service analytics by improving dashboard usability and documentation.
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by ***** general B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having ***** active online stores across 43 countries (as of FY ended on December 31, ****).
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📌 Marketing Data Analyst (Remote) (Laza)
🏢 Vtex
📍 Laza