SHA is the global benchmark in proactive health, longevity, and integrative wellness. From our centers in Spain and Mexico, we combine leading-edge Western medicine with natural and ancestral therapies to deliver personalized health programs that transform our guests' lives. We are a Spanish company with international reach, currently in a period of expansion, made up of a multicultural team of professionals passionate about their vocation. Joining SHA means becoming part of a project with purpose: contributing to a more conscious world, while growing professionally and personally alongside a team committed to becoming the best version of themselves and of those around them.

To create, improve, and monitor digital content to reach AB Living Group and its brands' target audiences, in line with their objectives. This role involves the creation, curation, and assessment of digital content used for brand awareness and other marketing activities. It is responsible for establishing online content strategies, creating content, and distributing it effectively through the appropriate channels.

Establishing a content calendar to create short- and long-term content campaigns across different digital channels

Creating engaging content that meets company objectives and brand standards

Devising content strategies tailored to specific audiences, aimed at achieving clear goals, such as a target number of website visitors

Ensuring consistency throughout content by promoting a unified brand voice and identity aligned with social media profiles

Monitoring and researching competitors and other industry players to identify trends, relevant data, and content or keyword gaps to address

Tracking and measuring digital content performance using digital tools that assess key performance indicators (KPIs)



and metrics

Developing marketing strategies for digital content, including email campaigns and social media posts

Writing blog posts, ebooks, and other materials relevant to the company's products or services

Creating presentations to communicate new marketing strategies to the rest of the team

Editing text and images to ensure alignment with the company's brand guidelines

Creating and updating the website to attract customers to the company's products or services

Researching topics related to the company's products or services to create content for blogs, websites, and other marketing materials

Ability to use digital marketing tools and online calendars for campaigns

Solid online marketing skills and a good understanding of major marketing channels

Minimum 10 years of proven experience in a similar role, currently working with a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)

Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills

Sufficient availability to properly manage and monitor the company's social media channels

Demonstrable social media experience and knowledge of social analytics tools

Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations

Be part of a leading brand undergoing an exciting expansion (SHA Mexico and SHA Emirates), within a multicultural environment alongside top-tier professionals, making a meaningful positive impact on the planet — we are Green Globe certified!

We want you to grow and learn every day — that's why we invest in your career path and continuous training through a talent development strategy that will drive your professional growth. We're driven to give our best, and we want to create a integral impact!

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📌 Social Media Manager - Executive Communications (Madrid)
🏢 Sha
📍 Madrid