Experteer Overview
In this integral role, you will build a scalable Growth Marketing and MarTech capability system to shift Openbank from CPA-led acquisition toward lifecycle-driven growth powered by first-party data and AI-enabled decisioning. You will shape global standards, turn market learnings into reusable assets, and partner with Technology, Product and Data to deliver high-impact use cases. The position offers broad exposure across Marketing, Product, Data and Technology and direct impact on growth efficiency and innovation.

Compensaciones / Beneficios
• Build Growth Marketing capability roadmap and translate gaps across markets into a phased plan
• Shape and scale MarTech foundation by defining priority use cases and business requirements, collaborating with Technology, Product and Data
• Establish acquisition and channel best practices across full-funnel activities and CRM/lifecycle
• Create an experimentation operating system with a standardized method for hypotheses, test design and decision-making
• Accelerate lifecycle marketing and personalization leveraging first-party data and customer signals
• Scale AI-enabled growth use cases including AI decisioning, personalization, automation and content-driven growth




• Turn pilots into reusable global assets with lighthouse use cases, playbooks and implementation guides
• Bridge Marketing, Technology and Data by translating opportunities into clear requirements and addressing gaps
• Build global/local capability with training and communities of practice, avoiding duplicated structures
• Engage hands-on in diagnostics, playbooks, experiment charters and executive recommendations

Responsabilidades
• 8+ years in growth marketing, digital acquisition, MarTech, CRM/lifecycle or related fields
• Track record in building and scaling marketing capabilities across teams or markets
• Hands-on experience with digital acquisition, audience strategy and performance economics
• Experience translating marketing opportunities into MarTech/data/product requirements and driving adoption with Tech/Data partners
• Proven design and execution of experiments (A/B, geo, lift, incrementality)
• Experience with customer interaction platforms, CDP/audience capabilities, marketing automation and personalization; multi-market or regulated sectors valued

Requisitos principales
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📌 Growth Marketing & MarTech Lead (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte