Experteer Overview
In this role you will translate the regional ICE strategy into coordinated, measurable campaigns across EMEA and lead the digital ecosystem, paid and owned campaigns, and country-level activation. You will enable local teams with tools, content, and direction to accelerate ICE adoption while ensuring consistency with Global and regional branding. You drive campaign planning, execution, and optimization across multiple markets, balancing budget, performance, and country needs. This position offers the opportunity to shape European market activation for innovative healthcare solutions and contribute to a cross-functional, cross-country environment. You will work closely with regional partners,

Compensaciones / Beneficios
• Develop and execute the annual EMEA ICE campaign plan aligned with strategy, portfolio priorities, and country readiness
• Manage ICE website content, landing pages, analytics, and optimization processes
• Plan and execute integrated advertising, email, search, and digital campaigns with audience strategy and media plans
• Coordinate campaign calendars across EMEA and support country-level adaptation
• Collaborate with country marketing and commercial teams to set priorities and measures of success
• Allocate and monitor campaign budgets by market and activity




• Lead agency and vendor management within governance processes
• Oversee priority events and congresses, including digital amplification and lead follow-up
• Develop sales-facing toolkits and activation guides with Sales Enablement
• Monitor KPIs, identify gaps, and provide optimization recommendations
• Maintain alignment with General and regional partners on branding, launches, and data privacy

Responsabilidades
• Master's degree in marketing, business, communications, life sciences or related discipline
• 5+ years of progressive marketing experience including digital campaigns and cross-country management
• Experience managing websites, email campaigns, paid media, and search advertising
• Budget management, agency coordination, timelines, dashboards, and multi-market inputs
• Strong analytical skills with ability to turn data into optimization decisions
• Fluent English; ability to operate in a matrixed, multicultural EMEA environment
• Ability to travel within EMEA for meetings, congresses, and reviews

Requisitos principales
• annual bonus
• vacation days
• parential leave for 12 weeks
• bereavement leave
• well-being reimbursement
• insurance plans

📌 EMEA ICE Marketing Specialist (Barcelona)
🏢 Johnson u0026 Johnson
📍 Barcelona