Experteer Overview
As Brand Manager for Hematology and Immunology in Spain, you will drive local marketing strategy, cross-functional launch readiness, and partnerships with healthcare stakeholders to strengthen Sobi’s presence. You will balance lifecycle management of established brands with preparation for potential launches, while ensuring compliant, scientifically credible communications. The role spans local execution, collaboration with HQ, and field presence to connect with patients, clinicians, and patient organizations. You will shape regional strategy within a global framework to deliver patient-focused outcomes.

Compensaciones / Incentivos
• Develop country business plan with local strategy and budget
• Lead the local brand team and coordinate cross-functional accountability
• Provide market feedback to global strategy through appropriate channels
• Drive unbranded and branded post-launch tactics in line with product messaging and compliance
• Lead pre-launch preparation and coordinate cross-functional launch readiness for pipeline or acquired products
• Create strategic communications and training materials with scientific credibility
• Organize hematology/immunology engagements and support KAM team and National Sales Manager
• Collaborate with local medical and community engagement colleagues on partnerships with patient organizations
• Measure ROI and monitor marketing investment efficiency post-launch




• Manage projects from HQ with field alignment and frequent contact with Global Brand Commercial Lead
• Own customer networking with BUD, National Sales Manager, and KAM team for country-wide stakeholder relationships
• Help define and deliver overall marketing strategy to reflect local needs within Sobi global strategy
• Spend time in the field to support activities and engage key customers
• Travel regularly to Sobi offices and international events as needed

Responsabilidades
• University degree in a medical or science-based field (ideally)
• At least 5 years of pharmaceutical marketing leadership or management experience
• Direct customer relationship management experience
• Experience monitoring marketing OPEX against targets and competitive intelligence
• Proven ability to work in matrix organizations
• Proven pre-launch and launch experience with project coordination
• Knowledge of local health systems and decision-making processes
• Independent work style with hands-on approach to marketing projects
• Ability to learn new areas and build plans from scratch
• Excellent verbal and written communication skills
• Excellent MS Office skills (Excel, PowerPoint, Word)
• Experience with review/approval systems (ZINC, Veeva)
• Experience with CRM and digital/multichannel tools
• Use of AI through company-approved tools
• Proven track record in cross-functional matrix environments

Requisitos principales
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📌 Brand Manager - Hemato-Immunology (Madrid)
🏢 Swedish Orphan Biovitrum
📍 Madrid