Experteer Overview
In this role, you will shape patient-centric marketing through Close Loop Marketing (CLM) and cross-functional collaboration. You’ll act as the Brand Team channel expert to optimize multi-channel campaigns and ensure a consistent Brand Story across field teams. You will lead research-informed marketing initiatives and partner with Commercial Excellence to anchor brand planning in patient and provider insights. This position offers the chance to influence channel strategy, tactical execution, and content design in a dynamic healthcare environment.

Compensaciones / Incentivos
• Lead digital listening and channel research to strengthen Brand insights and market perspective
• Coordinate market research with Commercial Excellence to inform Brand Planning and the Patient Journey
• Optimize channel mix for marketing campaigns and ensure Brand Story consistency
• Design and implement innovative,



multi-channel marketing initiatives including interactive CLM content
• Manage the CLM process with In-Field Teams to support tactical execution
• Develop marketing inputs for the Brand Plan focused on patient needs and stakeholder engagement

Responsabilidades
• Bachelor's Degree or equivalent
• Marketing or sales experience with healthcare exposure
• Understanding of the therapy area and healthcare environment
• Digital knowledge and experience
• Knowledge of the pharmaceutical industry, policies, and procedures
• Ability to apply patient empathy in messaging and materials
• Strong project and team leadership to deliver marketing initiatives
• English language proficiency in speaking and writing

Requisitos principales
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📌 Associate Brand Manager Parkinson (Madrid)
🏢 Abbvie
📍 Madrid