TransPerfect stands as a integral leader in language and technology solutions, empowering businesses to thrive in a multicultural world. Freelance Contract (Project based) Remote working

About the Role
We are looking for a highly analytical and creative Social Listening & Insights Specialist to join our vendor team. You'll leverage cutting-edge tools and deep platform knowledge to uncover actionable insights that drive brand strategy, campaign performance, and consumer understanding.

Key Responsibilities
* Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools
* Build and refine complex Boolean queries to extract meaningful data
* Interpret and report on social media metrics across platforms like Wechat, Rednote, and others
* Create and present data-driven reports and insights that inform marketing, product, and strategy teams
* Provide strategic recommendations based on real-time consumer sentiment and social media trends




* Maintain a strong understanding of country-specific target markets and cultural nuances What We're Looking For:
* 2-3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst
* Strong knowledge of key social media platforms and how users engage on each
* Proven experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar
* Ability to write and optimize Boolean queries for deep-dive insights
* Strong communication skills with the ability to translate complex data into clear, actionable insights
* A deep understanding of regional and cultural dynamics in social media behaviour
* Native level proficiency in Chinese language (essential)
* Professional level proficiency in English (essential)

📌 Social Listening Analyst (Madrid)
🏢 Transperfect
📍 Madrid