Experteer Overview
In this role you will build and maintain models for paid media investment and user acquisition, forecasting key metrics and optimizing budgets. You’ll evaluate advertising impact using robust statistics and translate outputs into clear recommendations for marketing and finance partners. You will collaborate with UA, Ads, Finance, and Analytics Engineering to turn data science into scalable tools and workflows for recurring marketing decisions. This is a cross-functional position in a leading mobile games company that values data-driven decision making and impact. You will work hybrid in Barcelona, contributing to a performance-driven marketing analytics culture.

Compensaciones / Incentivos
• Develop and maintain models for paid media investment, including spend-response curves, LTV forecasts, UA forecasts, and budget optimization
• Measure the effectiveness and incremental impact of advertising using sound statistical methods
• Contribute to Ads initiatives to improve player experience and optimize monetization and bidding strategies
• Translate model outputs into clear recommendations for marketing and finance partners, including assumptions and uncertainty
• Collaborate with UA, Ads, Finance,



and Analytics Engineering to deliver tools/workflows that support recurring marketing decisions

Responsabilidades
• 3+ years of experience as a Data Scientist
• Background in performance marketing and mobile free-to-play gaming preferred
• Strong analytical and problem-solving skills with data-driven outcomes
• Experience with marketing modeling techniques (MMM, time series forecasting, segmentation) preferred
• Advanced SQL and Python skills; exposure to Google Cloud Platform and BigQuery is a plus
• Knowledge of visualization tools (Looker preferred; Tableau, PowerBI, QlikView)
• Experience with production data science workflows and orchestration (Airflow), containerization (Docker); cloud deployment, CI/CD, monitoring a plus
• Strong communication skills and ability to explain complex results to technical and non-technical stakeholders
• Bachelor's degree in a quantitative or scientific field, or equivalent practical experience a plus
• Experience in games industry or interest in video/mobile games and in-game advertising a plus

Requisitos principales
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📌 Marketing Data Scientist (Barcelona)
🏢 Scopely
📍 Barcelona