Wi‐Fi Alliance® is the worldwide network of companies that brings you Wi‐Fi®. Our vision is to connect everyone and everything, everywhere.

Behind Wi‐Fi's worldwide ubiquity and accessibility is Wi‐Fi Alliance – the trusted leader for the Wi‐Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi‐Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi‐Fi, setting a benchmark for Wi‐Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi‐Fi technologies. Wi‐Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi‐Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi‐Fi devices. Wi‐Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long‐term success of Wi‐Fi and our members.

Wi‐Fi Alliance work includes the development of Wi‐Fi technologies, requirements, and programs that promote a robust global Wi‐Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi‐Fi and are active in industry thought leadership and integral marketing.

Role Summary

The Regional Manager, EMEA – Member Sales serves as the member sales leader across Europe, the Middle East and Africa,



responsible for managing and developing relationships with existing and prospective Wi‐Fi Alliance members. This role leads the regional membership sales plan and pipeline, builds and maintains executive‐level relationships, and translates market opportunities into measurable membership and revenue growth.

He/she will focus on strengthening engagement by maintaining regular contact with existing members, highlighting the value of membership and coordinating appropriate support in support of these activities.

The ideal candidate will be equally comfortable closing new membership opportunities, deepening relationships with existing members, and building longer‐term initiatives that expand Wi‐Fi Alliance's relevance and drive adoption of Wi‐Fi CERTIFIED® programs.

The Regional Manager reports to the Regional Director, EMEA and works closely with Marketing, Product Management, Technology, and Support teams.

Key Responsibilities Regional Strategy & Commercial Leadership

- Utilize regional market intelligence, competitive developments, and member feedback to execute the regional action plan for new member acquisition, membership renewal revenue, retention, and account expansion.
- Prioritize markets, industry segments, and target accounts based on growth potential, member needs, and fit.
- Own the full membership sales cycle, from prospect identification and qualification through executive engagement,



value proposition development, negotiation within approved terms, and closing.
- Build and maintain a qualified pipeline of prospective members across established and emerging Wi‐Fi market segments.
- Execute account plans for priority prospects and existing members to expand opportunities, deepen participation, and expand adoption of relevant programs and services.
- Lead commercial renewal and retention efforts in coordination with member support teams, identifying risks early, and developing plans to strengthen member value.
- Present a compelling business case for membership tailored to each company's commercial, technical, and strategic priorities.
- Lead onboarding and ongoing engagement for new members, ensuring they realize value quickly and build lasting relationships with Wi‐Fi Alliance.

Certification Adoption & Cross-Functional Execution

- Work with Marketing and Product Management to communicate the business value of Wi‐Fi CERTIFIED and increase member adoption of relevant programs.
- Provide structured market feedback to inform program priorities, value propositions, and go‐to‐market plans to overcome commercial barriers to participation and certifications adoption.
- Partner with Marketing on targeted campaigns, events, and account outreach that generate qualified opportunities and support conversion.
- Maintain accurate account records, opportunity stages, next steps, and forecasts in the organization's CRM system.
- Provide regular reporting on membership sales, revenue performance, renewals, retention risks, and pipeline health.

Experience & Qualifications

- 10+ years of progressive experience in account management and/or customer su

📌 Regional Manager, Emea (Yunclillos)
🏢 Wi-Fi Alliance
📍 Yunclillos