Business Insights is a Software Engineering company specialized in custom software development, with its own AI product and a strong focus on Talent Tech. We are currently experiencing a period of growth and are looking for a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience. We would love you to become part of our software engineering team, where you will have the opportunity to grow professionally, collaborate with talented people and work on innovative technology projects. You will also have the opportunity to work with leading organizations across different industries, strengthening your technical expertise and contributing to modern, scalable solutions. What will be your mission? We are looking for an experienced Salesforce Marketing Cloud (SFMC) Business Analyst / Operations Specialist to provide functional and operational support across international business units. You will work closely with the SFMC Product Owner, ensuring successful campaign execution, customer journey management, data quality and continuous platform improvement. What will you do? Provide day-to-day

functional and operational support for Salesforce Marketing Cloud . Manage and support

marketing campaigns, automated customer journeys and audience segmentation . Work with

Journey Builder, Automation Studio, Email Studio and Data Extensions . Monitor campaign execution, investigate incidents and troubleshoot operational issues. Support

data quality, audience management, targeting and consent processes . Gather business requirements and prepare

functional specifications and user stories . Support the Product Owner with backlog management, prioritisation and platform improvements. Perform

UAT, regression testing and functional validation .



Collaborate with international Business, Marketing and IT teams. Create user guides, operational documentation and training materials. Identify opportunities to improve

SFMC processes, automation and campaign performance . To succeed in this role, it is important to have 5+ years of experience

as a Business Analyst, CRM Consultant or Marketing Technology Specialist. Strong hands-on experience with

Salesforce Marketing Cloud (SFMC) . Advanced knowledge of

Journey Builder, Automation Studio, Email Studio and Data Extensions . Experience managing

marketing campaigns, customer journeys and marketing automation processes . Knowledge of

audience segmentation, data quality and consent management . Good understanding of

SQL and data analysis . Experience with

incident management, troubleshooting, testing and UAT . Ability to translate business needs into

functional requirements and technical specifications . Experience working with multiple stakeholders in an international environment. Strong analytical, organisational and problem-solving skills. Ability to work autonomously and manage multiple priorities. Fluent English and French – both mandatory. Experience with

Salesforce CRM and CRM integrations . Knowledge of

API, SFTP and SFMC data models . Experience with

GDPR, consent management and email deliverability . Knowledge of

Power BI and reporting tools . Experience with

multichannel marketing (Push, WhatsApp, RCS) . Experience in

Insurance, Travel, Assistance or Financial Services . Experience in Agile environments. What can you expect from being part of our team? Work on stable and challenging international technology projects. Location: Barcelona. International and collaborative working environment. Opportunities for professional growth and continuous learning. No business travel required. And… plenty of motivation to keep learning!

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📌 Salesforce Marketing Cloud Business Analyst (Barcelona)
🏢 Business Insights
📍 Barcelona