What would you do?

Product Positioning & Messaging

- Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.

- Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.

- Build messaging frameworks tailored to different buyer personas, markets, and industries.

- Monitor competitors, market trends, and customer insights to strengthen our positioning.

Go-to-Market & Product Launches

- Own the marketing workstream for new product launches, features, and product updates.

- Collaborate with Product and Marketing teams to define launch strategies, audiences, messaging, assets, and communication plans.

- Develop product communication campaigns that increase awareness, understanding, and adoption.

- Ensure consistent product messaging across all marketing channels and customer touchpoints.

Customer Marketing & Product Adoption

- Partner closely with Customer Success to develop quarterly customer communication roadmaps, aligned with product releases, business priorities, and customer needs.

- Plan and execute communications that keep existing customers informed about new features, product updates, and innovations.

- Develop customer-facing assets, including product newsletters, release announcements, webinars, feature guides, and educational materials.

- Create targeted campaigns to drive awareness, engagement, and adoption of existing and newly launched products.

- Collaborate with Customer Success to identify opportunities for cross-sell, upsell, and deeper product engagement.





- Monitor communication performance and product adoption indicators to continuously improve customer marketing initiatives.

Product Content & Communication

- Develop product-focused content for websites, campaigns, webinars, events, product announcements, and other marketing initiatives.

- Work alongside Content, Design, Growth Marketing, and regional teams to turn product knowledge into effective marketing assets.

- Maintain consistent messaging and product information across internal and external materials.

- Collaborate with customers and internal stakeholders to develop compelling use cases and success stories.

Your experience has been shaped by

- 2+ years of hands-on Product Marketing experience within a fast-paced B2B SaaS environment.

- Leading end-to-end go-to-market (GTM) motions, feature rollouts, and multi-channel product communication campaigns.

- Building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision-makers.

- Close cross-functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets.

- Direct involvement in lifecycle marketing, customer adoption, release communications,



or customer education programs.

- Working within (or exposure to) eCommerce, logistics, last-mile delivery, marketplace ecosystems, or enterprise retail tech.

Your SuperPowers

- Technical Translation: The knack for taking deeply complex engineering and operational features and distilling them into crystal-clear, high-impact business value.

- Narrative Crafting & Storytelling: Exceptional native or bilingual English writing and presentation skills that captivate enterprise stakeholders and make products memorable.

- Strategic Execution: A builder mindset that transitions effortlessly from high-level GTM frameworks down to hands-on asset creation and campaign execution.

- Cross-Functional Bridge Building: High emotional intelligence and alignment skills to rally Product, CS, and Marketing around a single product narrative.

- Data-Informed Prioritization: Sharp business acumen to monitor adoption indicators, measure engagement, and steer product marketing roadmaps based on customer impact.

- Agility & Autonomous Ownership: High comfort level navigating ambiguity, driving multiple initiatives forward, and thriving in a rapidly scaling integral organization.

What we bring to the table

- Hybrid Work: Work together as a team.

- ‍ Flexible hours: We trust your work and skills.

- ️ Additional days off to vacations.

- Half day off on your birthday.

- Access to Educational Budget.

- Health insurance: Get the attention and care that you deserve. Available in some countries.

📌 Product Marketing Specialist (Barcelona)
🏢 Instaleap
📍 Barcelona