Location:
Barcelona / 3 days remote Position: CRM Marketing manager

Experience:
Minimum 2 years as a AE

Salary:
55-60K + 5k bonus **THE CONTEXT ?*
* My client is a well-established international education group operating in more than 40 markets worldwide. As part of its general marketing transformation, the company is strengthening its data-driven capabilities and investing in CRM and lifecycle excellence across Europe and Asia. They are looking for a strategic and hands-on CRM Marketing Manager to drive customer engagement, retention, and lifetime value across multiple international markets. **YOUR RESPONSIBILITIES ?*
*
- CRM & Lifecycle Strategy: Develop and execute a comprehensive CRM and lifecycle marketing strategy to improve conversion, retention, and revenue growth across key markets.
- Multi-Channel Campaign Management : Design, implement, and optimize automated campaigns across email, SMS, push notifications, and messaging platforms.
- Segmentation & Personalization : Leverage customer data to build advanced segmentation models and deliver highly personalized communication strategies.




- Automation & CRM Optimization: Optimize workflows and automation within HubSpot, ensuring seamless integration with marketing and sales systems.
- International Collaboration: Coach and support local marketing teams (Europe & Asia) in adopting CRM best practices and driving commercial performance (LTV / CAC).

YOUR PROFILE
✌️
- CRM Expertise : 5+ years of experience in CRM, lifecycle or email marketing with proven impact on retention and revenue.
- Subscription / SaaS Mindset: Experience in subscription-based, SaaS, EdTech, or e-commerce environments is a strong plus..
- Automation Tools: Hands-on experience with HubSpot or similar marketing automation platforms.
- International Exposure: Experience working across multiple markets and collaborating with geographically distributed teams.
- Languages : Fluent English is mandatory. ? If you’re interested in the position or would like to learn more, don’t hesitate to apply ??

📌 CRM MARKETING MANAGER (Barcelona)
🏢 Talent-R
📍 Barcelona